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Affiliate Marketers and Their Common Mistakes

Guest post by: Robert Strong

Article Overview: Affiliate marketing is one of the most powerful ways for marketers to earn money online. Affiliate marketers do make some common mistakes and I hope to educate you right now on a few of those. Just as my last article went into what affiliate marketing was, and how to get into it.

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Affiliate Marketers and Their Common Mistakes

Affiliate marketing is one of the most powerful ways for marketers to earn money online. Affiliate marketers do make some common mistakes and I hope to educate you right now on a few of those. Just as my last article went into what affiliate marketing was, and how to get into it. Remember to be careful.

You need to remember, just like anything in life there are ups and downs. As in your business, nothing is perfect. If you read the following mistakes, and choose another road unlike many others you will be prosperous. I present to you Affiliate Marketers and their common mistakes.

The First Common Mistake

Many affiliate marketers that are in their early states of their internet marketing business are starving. They have been an internet marketer for less than 60 days and hear the latest "guru" talk about the latest "hot" program. These "newbie's" want to jump on every last program that everyone is talking about that is industry changing material.

My Advice

My advice for the first common mistake is to do your due diligence. Check out the program or the supplier online, and how much in demand is this product or service. Also pick an affiliate marketing program product that you will enjoy talking about, proud about, and use. Can you really honestly promote a product that you hate or everyone else does? If the company has burned thousands of people in the past and now you promote it; what does that do to your brand? Your brand is you, people will remember you for what you have done and how you treated people. People will not want to do business with you if they hate the company you are affiliated with.

The Second Most Common Mistake

Many affiliate marketers try to join way too many different affiliate programs. While in theory you may be thinking the more I join the more money I can make. This does sound good, but it actually backfires on you. What happens is that you become a "Jack of all trades and a master of none." With too many irons in the fire you end up forgetting one.

This is what I've seen people do, they start out joining three or four affiliates within their first 30 days of business. They may spend $500 to become affiliates with four different programs, make a few advertising or marketing runs, and make few bucks. So let's say they make $50 and then invest in two really small, low cost affiliate programs. Now they have six programs to try to promote. They are overwhelmed and since we all have the same 24 hours in a day they have no extra time and all their affiliates start failing.

My Advice

My advice is to build your business and marketing the same way you would a house. You start with really good land, build a foundation, and continue one board and nail at a time. If you just throw your business together, it is like building a house on sand. You want to become an affiliate with a company that has a great product or service and has a proven track record.

With the internet still beingpretty young and the internet marketing/affiliate marketing idea improving all the time, you have time. We all know the internet is not going anywhere and it is constantly going to improve. Take your time and do you due diligence, it pays to investigate.

The Third and BIGGEST Common Mistake

If you are an affiliate marketer you have got to invest and actually use the product or service. If you do not use the product or service how will you really educate people on the benefits. Just alike I always tell people "features tell, benefits sell!" Have you ever been at a store and asked an employee the differences between two products? In your amazement this employee starts reading the description card under each one! Well,!@#$% I could have done that, a kid can read those description cards.

My Advice

First, see if you can sign up for a free program. Many companies in today's environment offer a free program, and then after a bit of time offer a discounted fee to sign up. This does two things for you:

  1. Allows you to become fully educated of all the pro's of the program and any opportunities (remember, nothing is perfect).
  2. If you try the free program first, this is a "lead" for the company. Stay a "lead" for 30+ days and watch them offer you a discount to sign up. Wa-lah, I saved you money!
You also become one of the credible and living testaments of the product and service.

In any business you are building a relationship with people. If you come across honest, creditable, and very sincere you will trigger people to become intrigued.

While I Know These Mistakes

I have learned these mistakes early on in my marketing business. I now only focus on a few very good merchants that I am affiliates with. I was fortunate unlike many others that have spent thousands of dollars and years later trying to break even. While not only investing thousands of dollars, they also spent hundreds of hours with little to no return.

Don't jump on every bandwagon that gets drown across your computer or Smartphone. Don't believe every so called "guru" that sends you a message on Facebook. Remember that good old gut feeling you sometimes yet? If you do your proper investigations and do affiliate marketing correctly you will become prosperous.

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About the Author: Robert Strong
RSS for Robert's articles - Visit Robert's website

Roughly seventeen years ago I began my career into retail, and had been with the same major retailer for the past fourteen years. I can remember starting out and I really had no idea what to expect or to do. To me it was a new company, new people, new rules, new expectations, new everything! How was I going to remember everything and prosper? I quickly learned who the leaders were and began observing and studying their responses to different situations. I have always had a strong internal feeling that I could do more: for other people and for my family. I have found this by joining a team that focuses on helping others obtain their dreams and becoming more in tune what really matters in life, our loved ones around us.

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Related Forum Posts
Re: Affiliate Marketing - Open for Discussion Re: Affiliate Marketing - Open for Discussion - Carol, Mary and David - thanks for your great input and insight on Affiliate Marketing! This is the kind of discussion I was hoping for in this thread. There are pros and cons to Affiliate Marketing, just as there are to any business. As has been suggested, he best policy is to proceed with caution and do some research before jumping in. As Carol has recommended, this topic thread in the EvanCarmichael.com forum is the ideal place to ask questions and seek further input on available Affiliate Marketing programs. If a person is serious about building an online business and is interested in Affiliate Marketing plans, they should approach the process as they would any other form of business. Research, ask questions, compare opportunities, participate in forums on online business and Affiliate Marketing. GT :-]
Re: Affiliate Marketing - Open for Discussion Re: Affiliate Marketing - Open for Discussion - You made some very good points here Jeff and I agree with you, Affiliate Marketing should not be something that you concentrate all your efforts into. As i said earlier I have learned a lot with Affiliate Marketing and continue to do so, and it has helped me tremendously to understand what I am going to have to do in my chosen niche(s). I am also being coached by the same group of mentors as GT and we are all moving forward daily to achieve our ultimate goals. Take care, Carol
Re: Affiliate Marketing - Open for Discussion Re: Affiliate Marketing - Open for Discussion - Hi GT Affiliate Marketing is one of the easier ways to get started making money online, but it does take quite a bit of work before you see any great results as you have to keep promoting constantly. It does teach you one hell of a lot about all aspects of Internet Marketing though as you will need to learn how to write and submit articles, create and maintain a blog, social networking is a great help to affiliates too..the list goes on and on. In fact from what you learn from Affiliate Marketing you can apply to any niche and be sure to succeed, take care, Carol
How many mambers of this forum are also member of WF? How many mambers of this forum are also member of WF? - Hi Everyone, Are you also a member of Warrior Forum? The forum for Internet Marketers. I know GT and David are members. Please indicate if your are a member.
Re: What is your Business? Re: What is your Business? - Affiliate marketing, web design, forum posting, etc etc etc. Anything I can find to make a decent buck.


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