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Search Engine Optimization for Dummies

Guest post by: Robert Strong

Article Overview: Are you feeling like a complete dummy when it comes to Search Engine Optimization (SEO)? Don’t feel bad, most of us that have entered the online business areas have felt that way for the longest time, even me! Search Engine Optimization is one of the few marketing avenues that people become scared of. I don’t know if physiologically the word optimization frightens them or what.

Search Engine Optimization for Dummies

Are you feeling like a complete dummy when it comes to Search Engine Optimization (SEO)? Don't feel bad, most of us that have entered the online business areas have felt that way for the longest time, even me! Search Engine Optimization is one of the few marketing avenues that people become scared of. I don't know if physiologically the word optimization frightens them or what. Or if it is because they have never had to approach this before in their life? It's okay. Like I said, I have been where you are right now. I will do what I can to make it so easy that any dummy can do it or even a caveman.

What is Search Engine Optimization?

In real lament terms I will say that Search Engine Optimization is a process of making website and their content attractive to search engines. Being an internet marketer for a long time I stumble across many websites on a daily basis. While these websites may look pretty, I look at these sites with a different set of eyes than most. What I see is that most people are losing thousands of visitors to their sites due to a few simple steps they have not completed.

Search Engine Optimization is something that your primary goal is to rank on page one of any search engine. Examples of items you could rank on page one of a search engine could be articles, videos, blog posts, and press releases.

How do you go About This?

You want to make sure that every page contains relevant keywords or phrases to your business. I sure hope I have done a good job up to this point, if so you could easily pick out my keywords in this article. If you cannot, either I need to go back to SEO school or you need to keep reading.

Searching on a Search Engine

The internet and search engines are obviously amazing inventions, but did you know they evolve daily? Since the introduction of search engines, they have become smarter and more user friendly. In saying that, you want to make sure your keyword phrases would be how you would talk. If you are struggling to find relevant keywords head over to Google and type in Adwords. This is a keyword tool that shows you how many people searched that specific keyword and others that resemble it.

Title is needing a Keyword

As I've said before, every page that has a title on it needs a relevant keyword. In the title you want to use your keyword and then maybe three more times throughout the page. The determining factor on how many times you use the keyword is by how much content you have on the page. Be careful not to smother or cram the keyword down the reader's throat. Make sure its natural and has a good flow. An insider tip from me, refrain in using your company name as keywords. I am only saying this because there may be quite a few people that don't know your company name, so they will not be searching for you.

Plug in the Title Tag, Meta Keywords, and Meta Description

You want to make sure you also insert the same keywords into the Title tag, Meta keywords, and Meta description. Some search engines actually use the information that you inserted into the Meta description so use this to your advantage. This information is provided to the readers on the actual pages of the search engines as small blips of the content. While you can tweak this some, I would just warn you to be transparent with your information. What do I mean? Don't input really complementing Meta description that has no relevance to the actual content. Doing this will only cause you to lose a reader but the Search Engine Optimization you have been working so hard to obtain. Remember like I said earlier, the internet and the search engines evolve daily.

More Than Four Will Get You a Mr. Yuck

As I lightly touched on how many keywords you would want to have in your content, be relevant. You want to keep your reader in mind whenever you provide content. Be considerate of their time and also the fact that they are even on your site reading your content. If you do not follow this recommendation you will definitely be "slapped" with a SPAM tag by the search engines.

This concludes a general overview of Search Engine Optimization for Dummies. Anyone you talk to that has a clue about his topic would have to agree that these are very general but critical elements. If you follow these elements your chances of being on page one or two of a search engine are significantly improved.

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Article Tags: content, engine, engines, keyword, keywords, optimization, page, search
Referred by: http://www.MeetKarenNewman.com



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.


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