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Does Article Marketing Pay Off for a Profitable Online Business

Guest post by: Jay Allyson

Article Overview: There are many benefits of using articles as an internet marketing strategy to increase profits in your business. This example of how well article marketing can pay off will totally blow your mind. We calculate through how creating 25 articles and social network marketing can generate an additional $30K to your business income.

Does Article Marketing Pay Off for a Profitable Online Business

There are many benefits of using articles as an internet marketing strategy to increase profits in your business. This example will blow your mind - how creating 25 articles and social network marketing can generate an additional $30K to your business income. Let's say you write 5 articles in your first month to get things going.

Article marketing success factors

Call to action

You need to provide a link in your article resource box to direct your visitors to your offer (such as a free report capture page or sales letter).

Buyer keywords

You should ensure you have a set of keywords that you have researched so you're sure they are highly targeted for buyers not browsers. You only want to deal with people seriously interested in what you have to offer.

Keyword research is a huge topic in itself! You are really looking for keywords within your niche that have fairly low competition and currently do not already bring up web 2.0 properties like articles in the first 1-2 pages of search engine listings, which can be used as a basis for valuable content.

Promotion

There are a few core submission and web linking strategies that you can use to get your articles out into circulation.

1. Submit each article to several ezines and article directories. You can use an automated distribution method, such as article submission software tools to create a unique version for each (article leverage) and automate the form filling submission process.

2. Kick start the viral process by pointing at your articles from your blog posts, forum comments, commenting on other blogs, twittering, facebook posts, pinging, RSS and social bookmarking and all those other lovely social tools.

3. Make a video around your article topic when you explain and demonstrate the key principles or messages.

4. Upload your article link on your website if you have one or put a banner on your Facebook profile or fan page.

This should take you about an hour per article at the very most.

OK, so now you're getting the word out.

Let's say you generate 15 visitors to each article a week.

That's just over two a day, which is quite conservative if you done the above keyword targeting and social marketing.

It's true that the number getting to the bottom and clicking on your resource box link to your website, opt in or offer will certainly depend on whether you've grabbed their attention with a provocative headline and engaging copy.

You could argue that having only 1 or 2 people a day click on your article is hardly worth the effort, since not all will read the whole thing. But you'd be wrong.

The amateur internet marketer might conclude it's not a good return on investment. The clever network marketer have a longer term vision. They know that daily visits can really add up and their strategy is around the ‘compound' effect.

Say you continue writing 1 article a week.

At the 6-month mark, with your original 5 articles, that makes 25 articles you have out in circulation.

If we continue the maths based on 2 visitors per article per day ... that's 350 highly targeted visitors a week, almost 1500 a month, who are already predisposed to your offer, having read your article and got to know you a little via your social networking.

Let's do the sums...

If ultimately, you convert 5% of those visitors ... that's 50 leads or sales for your business. How much did that cost? Nothing - except an hour or so per article and time networking and twittering your link.

Now, let's say you've done your calculations and the lifetime value to your business of a lead into your system, a customer or new team member is just $50 - you just added $2500 income ... every single month.

Let's put it another way.



With 25 articles on the go, your article marketing activity just brought in $30,000.

Bear in mind these figures are fairly conservative as your pipeline grows and you establish your own unique personal brand and online credibility, you should achieve more and more traffic and higher conversions.

Furthermore, the back links to your website or blog domain from your article submissions will help boost your organic listing with Google, Yahoo etc, so you rank higher and get more traffic from the main search engines too.

So is article marketing worth the effort?

You bet it is - Not only have you provided value to your community, you can take the results right to the bank!

For an inside look at how to build a profitable online business, sign up for my 7 day success blueprint via my blog at: http://jayallyson.com

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Article Tags: Article marketing, article submission, article submission, articles marketing, profit strategies, profitable online business



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