Tweet

The Three Most Important Copy Writing Triggers for Internet Marketing

Guest post by: Jay Allyson

Article Overview: Building effective copy writing triggers in internet marketing can prompt the buying process and lead to increased sales for your business. Legendary marketer Joe Sugarman suggests there are 31 pyschological triggers you can use in your sales copy whether in print or online that motivate the reader to take the next step. Here we discuss three of the most important triggers.

The Three Most Important Copy Writing Triggers for Internet Marketing

Building effective copy writing triggers can prompt the buying process and lead to increased sales for your internet marketing business. In today's internet age, direct selling is both easier and more difficult. Before the internet, traditional direct selling meant your potential customer has physically to get up and go to the shops. With internet, they simply need to respond to 'click here'.

Being a successful marketer comes from understanding and following some fundamentals in psychology whether your copy is in print or online.

At a recent marketing event I attended in Las Vegas, legendary marketer Joe Sugarman, now in his 70s, remarked that the process of deciding how to market something starts with you looking at a product, becoming an expert in that product, and then following a certain series of steps and rules in writing a great piece of copy that sells that product.

So what do your copy writing triggers need to do?

Joe talks about the hot buttons that get people motivated to buy and expands on the basic psychology involved. The triggers are entertaining, interesting, motivational and/or inspirational.

There are 31 triggers outlined, all of which will give you fantastic ideas to test out straight away in your marketing. On my latest blog post, I've pulled out three most important ones, which I've personally found to work really very well indeed.

1. Satisfaction Conviction

This trigger happens when you include a statement that makes the reader feel you, the seller, are going to lose big time if the product doesn't satisfy, so it increases the belief that the product is good.

2. Story Telling

People are fascinated by stories and in the process of telling a story, you are educating your visitor. As the old adage goes... Facts tell, stories sell. Your readers begin to know you, like you and trust you - critical for relationship building in business.

3. Curiosity Building

This trigger is super powerful. The sole purpose is to get someone to read one thing and motivate them through curiosity and intrigue to take the next step. It's about getting the reader to move forward through your copy and keep their attention.

The next step might be simply reading the next sentence, opening an email or clicking a link. So even between paragraphs, you can say things like: "But there's more!" or asking a question such as "Why would he do that?"

Remember, you don't ask someone to marry you on your first date... your copy writing triggers should always take them to the next step in the buying process.

Related Articles
  How To Separate Yourself From The Masses By Perfecting This Million Dollar Skill
  6 Tips for Understanding Words that Trigger Behavior
  Use Emotional Triggers To Make Your Sales Letters Motivate Readers To Take Action
  Learn Copy Writing - It will make a Huge difference in your Business
  Search Engine Marketing - Why You Should Write Search Engine Friendly Copy?
  Four Key Areas To Master In Internet Marketing
  Internet Marketing: Copywriting
  Why You Need to Learn How to Copy Write if You’re Online Doing Business
  Advertising Copywriting 101
  Triggers
  How Many Words Should Your Webpage Have?
  How Carbon Copy Pro Can Help Your Internet Business
  The 7 Internet Marketing Tools
  ‘No More Pain’ Article Writing - Use An Article Writing Service
  Magnetic Marketing Copy; Writing from a Position of Partnership
  9 Elements to Help Your Copy Connect with Your Ideal Customers
  How To Earn Extra Money As A Writer On The Internet
  Make Headlines
  Build Pages the Correct Way to be No 1 on Google
  2 Strong Home Business Recommendations

Article Tags: buying process, copy writing triggers, Increase internet marketing sales, internet marketing, joe sugarman



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Need a book recommendation for writing better - I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book? I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good? Thanks
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Don't read this unless... you want to help me! - Hi Jamie. I am a business coach as well and I think I can offer some insight. I think there is a wide spectrum of things people are being challenged with. Some of the common ones are Twitter Marketing, Social Media Marketing, Copy writing and personal branding. If you want to build your business you will need to Invest in yourself by reading books, attending courses/seminars. With the type of business you are in you are going to want to make yourself valuable to a wide variety of people with a wide variety of problems. I make an excellent living what I am doing but I never stop growing myself as a person and an entrepreneur so keep growing yourself, and over time your business will grow with you.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

THE “SECRET RECIPES” OF LEADERSHIP

Download a template or see a lawyer?

Your Local Small Business Online Marketing Funnel

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.