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Only 2 Steps Are Needed for Traffic Exchange Marketing Success

Guest post by: Marty Petrizza

Article Overview: Have you tried marketing your business on traffic exchanges but enjoyed little or no success? Yet traffic exchange marketing, done properly, can be an effective way to build your business. FIRST you must stop making one key mistake that the vast majority of TE make. SECOND you need to implement these 2 simple steps to see much better results from your traffic exchange marketing efforts.

Only 2 Steps Are Needed for Traffic Exchange Marketing Success

Most people who surf traffic exchanges as a fast way to get traffic to their sites simply don't understand how to make traffic exchanges work in their favor. They spend hours clicking for credits and then they point those credits to pages that simply don't convert...

Or, if they convert in other contexts, they certainly won't convert on traffic exchanges.

This is a pity because there are many excellent traffic exchanges out there and there are only 2 steps that you need to implement in order to run an effective traffic exchange marketing campaign with decent conversion rates. 1.Don't Sell - Do Build

The single biggest reason why people experience poor results on traffic exchanges is because they are trying to sell a product to a complete stranger in just a few fleeting seconds.

My advice is: Forget your products, get rid of your affiliate links, get rid of the long sales page, and get rid of the videos. With most exchanges you have between 6 and 20 seconds to get a response from your page viewer. This means that they are not going to make a purchase simply because they don't have time to read a long sales page even if they want to, and they certainly don't have time to listen to a 30 second video. Of course, you might strike lucky and get the one TE surfer in 10,000 who does stop surfing in order to read your sales copy AND THEN follows through with a purchase, but that is not a sound basis for a consistent traffic exchange campaign.

So, stop trying to sell. Instead, try to get them onto your mailing list. Once they are on your list, you have all the time you need to make a sale or refer them to another website. To get the prospect onto your list, create a very basic splash page. Splash pages have proven to be much more effective than traditional landing pages because they load extremely quickly and they get to the point immediately.

To create an effective splash page, it is important to be as minimalistic as possible to ensure a fast load time. With only 20 seconds alloted to your page, you can't use a page that takes 5 or 10 seconds to load. Your page should an eye-catching heading, 4-7 bullet points of why to join your list, and your opt-in form. It is best to give away something (ebooks are most common) to further entice a surfer to sign up for your list.

2.Upgrade and Create a Downline

If you are going to put in the effort to successfully utilize traffic exchanges, then upgrading your traffic exchange accounts make sense. These upgrades are normally fairly inexpensive and give you more credits to work with.

Most traffic exchanges allow you to create a downline of referrals. From this, you will receive credits based on how much each member of your downline uses the exchange. Since your list is built from people who are already using traffic exchanges, it makes sense to try and cross-promote additional exchanges for them to use. Once you have built a large enough downline, you will no longer need to do any surfing yourself because your downline generates enough credits for you to use. Once you have promoted additional traffic exchanges to your list, you can then move on to your actual products.

Traffic exchanges are not ineffective if used properly, in fact they can be an excellent way to build a list. By using exchanges as a list building tool instead of a sales tool, you will quickly find out how effective they can really be. Effectively using traffic exchanges isn't a complicated process. All you need to do is create a splash page to build a list and then cross-promote other exchanges to your list in order to build your downlines.

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Article Tags: marketing efforts, traffic exchange, traffic exchange marketing, traffic exchanges
Referred by: http://grasp-the-nettle.com/



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