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FOOD CONCESSION

Guest post by: Barb Fitzgerald

Article Overview: A newly released book helps frustrated job seekers find success through self-employment in the food concession business.

FOOD CONCESSION

The newly released second edition of Food Booth, The Entrepreneur's Complete Guide to the Food Concession Business, by Barb Fitzgerald, is a welcomed guide for anyone interested in starting a food concession or food stand business. The book presents a business that is refreshingly unconventional. It is also unique in that it is one of very few businesses that can be started without the large outlay of resources normally required in a business start-up.

The release of Food Booth is timely as the food concession business has recently gained national attention as an alternate income source for frustrated job seekers. With jobs in short supply many people are turning to the mobile food service business as a viable path to self-employment in part because it offers a potentially lucrative cash income, flexibility and a satisfying quality of life.

The sixteen informative chapters of the book are divided into four parts. Each section addresses in intricate detail a stage in the start-up process. Throughout, sidebars and drop quotes offer helpful tidbits of inside information and advice gleaned from the author's personal experience. There are numerous black-and-white photographs, sample forms and applications along with formulas for calculating profitability. The author spells out the many planning and design decisions the reader will face and then outlines the pros and cons of each option.

Today, selling food at special events such as fairs and festivals, or from a permanently located food stand requires business moxie, as well as strict adherence to the procedures of conducting due diligence, planning, licensing, and marketing. Food Booth shines a light on all the important aspects of being a concessionaire. Whereas most business start-up books only tell readers "what to do," Food Booth also addresses the how and the why. The book's author, Barb Fitzgerald, divulges more than twenty-six years of food concession business know-how, including insights gained by co-chairing a position on the Oregon Food Services Advisory Board and founding the Northwest Vendors Network Association. As Fitzgerald observes, "I believe people are more healthy and happy if they move away from wage-earning dependency toward an economy where people have the opportunity to be responsible for producing their own income." Food Booth is just the comprehensive how-to guide one needs to produce an independent income.

Prior to the publication of Food Booth those seeking to start a food concession business were often frustrated by the dearth of available resources needed to adequately conduct due diligence. Fitzgerald notes, "I remember how difficult it was when I started my concession business. I learned the ropes slowly by trial and error and only stuck with it because I value the freedom of self-employment." Now, with extensive first-hand experience, Fitzgerald is well qualified to offer concession newcomers the inside information they need to get past the start-up obstacles.

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Article Tags: business food, food cart, food concession, food concession business, food stand, home based business, job seekers, selfemployment, startups



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