Tweet

Real Estate Investors Marketing Options

Guest post by: Gary Cooper

Article Overview: They’re are various methods of marketing tactics to use promoting your real estate business. They vary from free to low cost, depending on the niche you want to target. Some people call this bird dogging or simply earning a finders fee. Author goes into detail of a workable plan!

Real Estate Investors Marketing Options

They’re are various methods of marketing tactics to use promoting your real estate business. They vary from free to low cost, depending on the niche you want to target. If you have the problem of low funds and not very good credit, you may want to zero in on finding properties for other investors to start out. Some people call this bird dogging or simply earning a finders fee.

One of the common area of marketing is by using the United States Postal Service. This is a cost effective method by using postcards and letters. Some statistics show that a one shot attempt is not going to do you any good. A postcard is only going to cost you about twenty-three cents each time you mail out.

Let’s say every time you send a mailing you sent out 250 postcards. Then you send out your postcards approximately nine time. You figure the cost on 250 cards times nine equals $517.50. Your 250 cards come to 2,250 post cards after you’ve sent them out nine times. It all depends on the response you get on the efforts given.

If you get a one percent response that’s about 22 inquires. Even though you’ve spent $517.50 your commission on each house you refer to another invest is going to pay ten fold. Your commission on each will be $2,000 to $10,000 per house. So, the bottom line is, your marketing efforts on postcards is well worth it.

Another unique advantage is, each time you secure a buyer or a seller using this method is that contact…will more than likely use your services again and again. In time you’ll have to mail postcards less and less. Consistency is the key! Allow me to give you the breakdown on statistics of consistency of direct response marketing.

48% of sales people never follow up with a prospect.

25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

Only 10% of sales people make more than three contacts

Only 2% of sales are made on the first contact

Only 3% of sales are made on the second contact

Only 5% of sales are made on the third contact

Only 10% of sales are made on the forth contact

80% of sales are made on the fifth to twelfth contact

If your like me and most other people where do you open your mail? Of course, you stand over the trash can in the kitchen! You hold you mail in one hand and sort with the other. When coming to anything that looks like sales material it goes into the round file. That’s your round waste basket.

This is where color comes into play. What ever color you use just be consistent with it. After your potential prospect finally decides to read your postcard, it’ll finally dawn to him that…this is the same postcard he’s been tossing in this trash for the last few times he’s seen it. At this point the finally decides to read the card. He may even still not need your services at this time however, he may save the card…until he or someone he knows can use your services. Have faith in your marketing efforts and rewards will come in time.

Related Articles
  Cash Flow for Real Estate Investors
  Looming Commercial Real Estate Crisis offers Huge Opportunities in Self Storage.
  Commercial Properties Being Written Down by 50%
  Real Estate Backed Financing
  Defining “Hard Money”
  Different Types of Investments
  Being Charismatic in Your Real Estate Marketing Endeavors
  Who’s Buying Up Our Houses?
  How Can a Real Estate Investment Group Help You?
  A lesson learned at the mall
  Real Estate Commercial Loans?
  Real Estate and Currencies: Is There a Connection?
  Despite Negative Headlines, People Are Still Buying Houses
  Real Estate Marketing - How To Increase Your Real Estate Sales With Search Engine Optimization
  Investors: Jump on the “Green” Bandwagon
  Purchasing Real Estate using the SBA 504 Loan
  Real Estate Agents Need Home Stagers In A Slow Market
  The Right Real Estate Offer
  When Does it Pay to Replace rather Than Repair?
  Plan Your Real Estate Investing Strategy Today

Article Tags: real estate, real estate investor, real estate investors, Real Estate Investors Marketing Options



Related Forum Posts
Re: No money Down real estate Webinar - I wish I could attend. I want to learn more about Real Estate investing although I have to have other priorities at the moment. Can you keep me updated about the next one though?
illegal signs - I've heard of this type of Marketing done a lot in the Real Estate Investment world. Typically the posters are put up on a Saturday evening in high traffic areas with the intention to get exposure from Saturday right through Monday morning when the city workers then take it down. I know there are fines involved but not sure how much. I also know typically the neighborhood gets into action and the RE investors typically get more calls from angry neighborhoods than actual leads to buy homes at a discount. It's a cost of doing business for them.
Re: Hi - Thanks guys! I have been helping Real Estate and Mortgage professionals generate leads from the Internet for 5 years now!. I'd be glad to exchange some ideas. Have a great day=)
Re: Hi All, - Welcome Aaron!! what type of Real Estate investing do you specialize in? in Toronto I am involved in purchasing properties at wholesale prices prior to the owners going into Foreclosure.
Re: Invest in Real Estate or Stocks? - You can consider investing in Real Estate Investment Trusts (REITs). Buy and sell shares like stocks so they are easy to buy and sell, diversify and management is included.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Pay Per Click Advertising

The True Cost of Employee Turnover

Are You Listening?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.