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6 Easy Tips for Improving Search Engine Ranking

Guest post by: Katherine Droguett

Article Overview: Having good visibility on major search engines is a surefire ways to increase traffic towards your blog/website. This allows your product, content, and services to be exposed to interested people (read potential customers). Major search engines, like Google, Yahoo and Bing, utilize complex algorithms to determine a website’s ranking for a certain keyword query.

6 Easy Tips for Improving Search Engine Ranking

Having good visibility on major search engines is a surefire ways to increase traffic towards your blog/website. This allows your product, content, and services to be exposed to interested people (read potential customers). Major search engines, like Google, Yahoo and Bing, utilize complex algorithms to determine a website’s ranking for a certain keyword query.

Different search engines follow different criteria to decide top rankings. However, some fundamental aspects are common to all. Some such aspects include type and quality of content on your website, backlinks, number of followers etc. This Tailoring of your website/blog to achieve better page ranks is what is called SEO or search engine optimization.

Here are some tips to help you with SEO for your website

• Think Outside the Box

You may be having a list of prime keywords that you focus on all the time. That’s good. However, learn to focus on other possible combinations as well. Acknowledge the fact that being ranked number one for a highly popular keyword is not everything. Instead, concentrate on relevant keywords. For example, if you own a fitness centre, don’t just focus on the keyword ‘fitness’. Optimize your website for other keywords such as nutrition, diseases, healthcare, and you’ll be amazed to see the results. Think outside the box.

• Ensure Custom descriptions and Titles

When you use the same tags in all your website’s pages, the search engines can’t figure out the relevance or subject of the individual pages. Remember, all your META tags need to contain the 3 fundamental components, the META description, META title and META keywords. Let’s focus on:

o Title Tag – It is arguably the most crucial tag from SEO point of view. Google allows you to write 60 characters long title tags, while Yahoo permits approx. 110 characters. You need to include your most significant keywords within the Title tag. Moreover, make a unique Title tag for every page.

o META Description Tag – There are apprehensions about its importance these days. Some search engines give due importance to title tags while others do not. However, it is advised to add these, just to be on the safe side.

• Keep it Simple

Keep the navigation and URL organization of your website straightforward so that search engines can follow it easily. Remember, search engines are unable to parse any navigation format that uses JavaScript and Flash. As such, stick to standard HTML for navigation. When it comes to SEO, URLs having dynamic parameters, such as &, ? and SIDs, are known to underperform.

• Inbound Links

Google gives high priority to your website if the number of inbound links pointing towards your website is high. So, try to gain as many link as you can through article submission, blog commenting etc.

• High Quality Content-Laden WebPages

Google gives due importance to keyword density of your webpage while ranking it. The exact keyword density is obviously a matter of debate but 2.5 to 3% is the recommended concentration. Further, you are advised to include your keyword in the heading and wherever in the content it seems natural. Also, use synonyms relevant to your keyword to add the organic element to SEO.

• Write Keyword-laden Links

Your page will be ranked higher if the link pointing towards your site includes the keyword/keyphrase that is being searched for. For example, when a user performs a search for the term ‘quick weight loss technique’ and a link containing the text ‘quick weight loss technique’ is pointing towards your site, your website will be ranked higher.

These tips are just the beginning. You’ll discover much more methods to optimize your blog, website, press releases, social networking and even social media, in my ‘Free Training’ sessions.

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Article Tags: alexa ranking, algorithms, improving search ranking, major search engines, search engine, seo, traffic
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Search Engine Tips and Ideas - Share Yours - Hi there, I answer this post, to start off. I am still learning a lot on all these subjects. Moreover, we have a wonderful tool to find out from previous posts. On the top right corner, use 'Advanced Search' and write 'Search Engine Tips'. It brings up all the previous posts with that information. Check it out. You will be surprised all the inherent information stored.
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff


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