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Blog Posting- The Eternal Quality Vs. Quantity Debate

Guest post by: Katherine Droguett

Article Overview: Marketing is the success mantra for every business. In management circles, new sales strategies and plans are consistently being researched and developed. But growth means different things to different people. For some businesses, winning the customer’s trust is paramount. While others simply focus on increasing revenue and customer base. Once again, that sparks the eternal Quantity vs. Quality debate.

Blog Posting- The Eternal Quality Vs. Quantity Debate

Marketing is the success mantra for every business. In management circles, new sales strategies and plans are consistently being researched and developed. But growth means different things to different people. For some businesses, winning the customer’s trust is paramount. While others simply focus on increasing revenue and customer base. Once again, that sparks the eternal Quantity vs. Quality debate.

When you are setting up a new business, it is important that you decide whether you want to serve a particular niche by providing specialized services or have a wider customer base.

Should you spend your money and time providing quality oriented services to extremely valuable clientele? Or should you focus on spreading a wider net and having loads of contacts?

My personal experience says that as far as online marketing is concerned, the emphasis should be on providing quality rather than quantity. You need to make your website visible to the people who are, in the real sense, your niche customers. You will be wasting your effort, time and money, if your sole purpose is to increase irrelevant traffic. Your services and products must be highly geared towards a particular group instead of a general audience. This can only be achieved by concentrating on quality.



Quantity unlocks Doors

To most web based businesses, numbers matter. Success is often measured in numbers and most bloggers would rather love to have ten thousand visitors, instead of one thousand. For e.g. if you want to publish a personal Paris Hilton interview on your blog and send an email to her PR agent regarding the dates, you’ll probably be asked about your subscriber base. Now, at this point of time if you mention that barely 20 people read your blog, your mail will be deleted instantly. However, if you have 50,000 subscribers, you’ll not only bag the interview but also get her phone number within a few days. That’s the power of quantity. Quantity convinces your audience about your reach, social proof and credibility.

Quality Unlocks Vaults

Having a larger platform filled with irrelevant audience doesn’t make you influential. If 50000 unique visitors land on your blog every day, and no one leaves comments, re-tweets you, emails you, replies to you, purchases your service/products, or subscribe to your feed, then there’s no use of it. Internet is getting more and more about one-to-one conversations. So, in order to achieve desired results, you need to meet people individually. Remember, people love to buy quality and reliability.

Having quality as your focus earns you brand influence. Most web marketers today gauge brand influence by engagement. Influence, in turn, can be determined by how many comments you receive on your blog, how many famous people are linked to your blog, how many retweets you receive, and your Facebook and Buzz following. Much of the interaction these days has to be done outside your blog, making it more challenging.

More the number of relevant people listening to you, more sales you’ll achieve. These are the individuals who care. Leads having no interest in your business won’t do you any good. You’ll make more money if you focus on your niche by providing high quality services to fewer but high paying customers.

Quality has taken over the reins from quantity. Eventually, the quality of services you render will decide how long you stay in business. You’ll need to identify your target audience and carve out a niche for yourself to establish your brand. In the near future, businesses (especially home based), will have to concentrate on quality instead of quantity to survive.

P.S. – Concentrate on numbers if you want to interview Paris Hilton.

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Article Tags: blog posting, customers trust, fresh content, marketing, new sales strategies, quality content, quality debate, target audience, target niche
Referred by: http://jaykubassek.com



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Re: How to Promote a MLM Business? - Absolutely David. I have not read this book, but I familiar enough with Seth's work to know what you mean. This method does work, and quite well. The best part is, it lets you focus on Quality versus Quantity. You could follow some systems and have to weed through 20, 30 or more leads a day to find the 1 or two a week that are serious. Or, you can have that same 1 or 2 a week coming to you. Eventually it will be far more than that every week too.
Re: Using Craigslist SEO to Promote Your Website - [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu] Article marketing Guest blogging Blog commenting Link exchanges Directories Forums Link wheels Social bookmarking Link bait Quality content Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
Re: How To Post A Forum Topic That Gets Responses - Great suggestions... I like this one especially: "Start a Debate - pick a more controversial topic or one that you think people will have strong opinions about - state the case for two sides of the arguement and let your readers go at it. Eg: Video on a DSLR - Would You Use It? and Full or Partial RSS Feeds?" I also like to mix up the topics even if it moves a little bit outside the focus of the forum. It keeps things interesting.


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