Teleseminar Marketing Secrets - The Importance of Follow-up

Guest post by: Christina Hills
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Teleseminar Marketing Secrets - The Importance of Follow-up - By Christina Hills

In your teleseminar marketing, use the technique of broadcasting to follow up with your prospects after a teleseminar. Not long ago, I attended a teleseminar that was run by one of my colleagues. She was interviewing an expert on a topic that was very interesting to me.

As I was listening to the teleseminar, my interest increased. I found myself ready to buy the program they were offering. I kept listening, waiting to discover where to go to make the purchase.

They never mentioned the website. This is a poor method for teleseminar marketing that will cause you to lose sales.

After an hour, I had to hang up to get onto another call. I was confused as to why they didn't tell me where I could go to view the sales letter. It is customary to do that during the second half of a teleseminar.

I thought, "No problem. She'll send a follow-up message with the replay for the call, and she'll include the website address so that I can purchase later."

No follow-up message...

No replay...

No website address...

Therefore, no purchase from me.

Don't make this mistake!

Follow up with your prospects after a teleseminar to scoop up buyers who are still interested, but haven't purchased during the initial push. Most of us need multiple exposures to a marketing message before we will make a purchase.

This follow-up is easily done by utilizing a technique called broadcasting. Broadcasting is an action that you take to send out one email message to a list. This message goes out on a specific calendar date, and everyone gets the message at the same time.

So, after a teleseminar you can follow-up with a broadcast to everyone on your list of attendees. You can include key information, like what the teleseminar was about, how to access it again (or for the first time, if they missed it), and how to learn more about and purchase the products that were discussed.

This type of follow-up is essential to teleseminars marketing and effective sales.

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Teleseminar Marketing Secrets - The Importance of Follow-up - By Christina Hills

About the Author: Christina Hills

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Christina Hills is a teacher/trainer/mentor when it comes to building an online business. Many people know her as the "Shopping Cart Queen". But she does more than just teach shopping cart systems! She teaches website creation with WordPress! She teaches online software to people who want to learn how to use online tools to gain prospects and sell to customers. She helps small business owners, coaches, speakers, authors, virtual assistants and any entrepreneur understand and use website tools, shopping cart systems, membership programs, and autoresponder systems. With her training, you can more effectively sell online by fully engaging with your customers and following up with your prospects. Her skills and background are unquestionably "technical"; yet her style is completely "user friendly" and marketing oriented.

Complimentary audio and PDF Handout: Excerpts from Christina Hills's Website Creation Workshop Course.

Free Mini Course with step-by-step instructions for selling your eBook on your website.

Click here to visit Christina's website.

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