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Teleseminar Marketing Secrets - The Importance of Follow-up

Guest post by: Christina Hills

Article Overview: In your teleseminar marketing, use the technique of broadcasting to follow up with your prospects after a teleseminar. This way you can scoop up buyers who are still interested, but haven't purchased during the initial push.

Teleseminar Marketing Secrets - The Importance of Follow-up

In your teleseminar marketing, use the technique of broadcasting to follow up with your prospects after a teleseminar. Not long ago, I attended a teleseminar that was run by one of my colleagues. She was interviewing an expert on a topic that was very interesting to me.

As I was listening to the teleseminar, my interest increased. I found myself ready to buy the program they were offering. I kept listening, waiting to discover where to go to make the purchase.

They never mentioned the website. This is a poor method for teleseminar marketing that will cause you to lose sales.

After an hour, I had to hang up to get onto another call. I was confused as to why they didn't tell me where I could go to view the sales letter. It is customary to do that during the second half of a teleseminar.

I thought, "No problem. She'll send a follow-up message with the replay for the call, and she'll include the website address so that I can purchase later."

No follow-up message...

No replay...

No website address...

Therefore, no purchase from me.

Don't make this mistake!

Follow up with your prospects after a teleseminar to scoop up buyers who are still interested, but haven't purchased during the initial push. Most of us need multiple exposures to a marketing message before we will make a purchase.

This follow-up is easily done by utilizing a technique called broadcasting. Broadcasting is an action that you take to send out one email message to a list. This message goes out on a specific calendar date, and everyone gets the message at the same time.

So, after a teleseminar you can follow-up with a broadcast to everyone on your list of attendees. You can include key information, like what the teleseminar was about, how to access it again (or for the first time, if they missed it), and how to learn more about and purchase the products that were discussed.

This type of follow-up is essential to teleseminars marketing and effective sales.

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Article Tags: converting teleseminars, successful teleseminar, teleseminar, teleseminar marketing, teleseminarmarketing
Referred by: http://www.themarketingmindset.com



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