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Prepare Early and Make a Big Increase in Your Holiday Sales
| Guest post by: Lisa Suttora |
Article Overview: Get a jump on the holidays. People are shopping earlier and earlier each year. Are you ready?
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Free Download - Wondering What (or What Else) to Sell Online? By Lisa Suttora |
Prepare Early and Make a Big Increase in Your Holiday Sales
With 4 months to go before Christmas, almost half of online shoppers have already started shopping.
According to Google Retail Trends, at this time last year, 44% had already started their holiday shopping, 36% had already made holiday purchases online.
How are your holiday sales this month?
Whether you personally agree with "early Christmas syndrome" or not , if you sell something online you have to accept the fact that people are shopping earlier and earlier each year.
Part of this is out of necessity. With less credit to cover holiday purchases, consumers are forced to shop earlier and spread out their expenditures.
It also makes sense from a time and stress management standpoint. Who wants to be under massive pressure in the 6 weeks leading up to Christmas, hard pressed to find that perfect gift that's out of stock, pay extra for expedited shipping or end up paying more for a gift they really didn't want?
Probably not even the 14% of holiday shoppers who wait until December 20th to start their holiday shopping! :-)
The bottom line? If you want to be in the game this holiday season, you need to start now to prepare your store for holiday sales.
5 Ways to Prepare Now and Increase Your Holiday Sales
1. Showcase new merchandise. What's new and exciting in your inventory? Put it front and center! If you wait until November, you're losing two months of income opportunity.
2. Make holiday gift recommendations. Every website should have a "Top List" of recommended gifts. "Top 10 Gifts for Dad", "50 Gifts Under $50" Pull this right from your inventory!
3. Holiday content. Write articles and create videos that are holiday themed and watch visitors to your store or website increase like crazy!
4. Offer pre-holiday promotions. Not only will your customers be excited about getting a good deal, they'll feel smart and savvy for shopping early. That good feeling with be associated with your store.
5. Step up your marketing. You can have the best inventory in the world, but you won't make many sales if no one knows your online store exists? How are you marketing? What is your plan? How will you get in front of your target customers this holiday season? If the answer to that is "I don't know." grab a your laptop and head to the beach to put that holiday marketing plan in place now!
Profits come to business owners who are prepared. You still have time to make a big difference in the amount of money you make this holiday season!
Ready to learn what products will be hot this holiday season? Don't miss an issue of my free Hot Trend Alerts tip sheet.
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Referred by: http://www.themarketingmindset.com
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About the Author: Lisa Suttora RSS for Lisa's articles - Visit Lisa's website WhatDoISell.com is one of 34 eBay Certified Providers, and Lisa is an eBay Certified Consultant. She is the Co-author of the best-selling product sourcing book "What to Sell on eBay and Where to Get It" from McGraw-Hill publishers. Lisa has been featured in numerous publications such as Entrepreneur Magazine, E-Commerce Times, Practical Ecommerce, Shop.org, Armand Morin's "Traces", and AuctionBytes Click here to visit Lisa's website   5 Things NOT to Sell Online Selling on eBay 5 Ways to Keep Your Product Line Fresh and Profitable 7 Signs Itas Time to Reinvent Your Online Business 7 Ways to Successfully Source Inventory During the Summer Fall Are you Building a Businessaor Hobby |
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- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
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- Thanks for sharing this Evan, there are some very powerful quotes in there, I particularly like this one:-
You are now at a crossroads. This is your opportunity to make the most important decision you will ever make. Forget your past. Who are you now? Who have you decided you really are now? Don't think about who you have been. Who are you now? Who have you decided to become? Make this decision consciously. Make it carefully. Make it powerfully.
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