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Capturing the Essence of Attraction Marketing

Guest post by: David Anthony Watson

Article Overview: Attraction marketing is a tool that business leaders have used for many years and is now becoming more relevant in society today. It turns traditional sales principles on their head. People today are tired of being sold to wherever they turn either on the High Street or online. They are now preconditioned to say no to the sales pitch or marketing materials. This article covers how using attraction marketing can be more effective than traditional sales and marketing methods if used correctly.

Capturing the Essence of Attraction Marketing



1. Be relevant

So many traditional sales and marketing people are hungry to make a sale and do not consider if their product or service is relevant to their customers. They often use the ‘scatter gun’ approach and hope something sticks. This is particularly true online where people seem to be shouting sales pitches at you rather than saying hello. Imagine if you were at a party and someone started pitching at you straight away. You would no doubt avoid them for the rest of the evening.

2. Develop relationships

Attraction marketing is exactly the opposite of the traditional sales method. By listening to your clients and understanding what it is they need you can tailor your approach towards them as opposed to a one size fits all strategy. You should provide value to your customers such as offering them free training and education. This way your perceived value in their eyes increases significantly and they are more likely to want to work with you.

3. People like to buy

Remember that people often like to shop and buy nice things for themselves and they like the experience of shopping such as going to the local mall. They just like to shop on their own terms and be in control. So let them come to you when they are ready.

4. Be the hunted, not the hunter

If you apply these basic principles you will be amazed at the results that you achieve compared to the traditional sales approach. Yes it takes time to build momentum but once you are seen as a leader more people will want to work with you. If you are providing real value then you are more likely to receive referrals from satisfied customers which will provide long term growth for your business.

Think about your sales and marketing approach, are you actually providing value for your customers or do you simply see them as another pitch opportunity. If not then perhaps it is time to try implementing a few changes to your approach. This should do wonders for your business results as your customers are more likely to be satisfied and bring you referrals.

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Article Tags: attraction marketing, business leaders, essence of attraction marketing, marketing materials, marketing methods, principles of attraction marketing, sales and marketing, sales pitch
Referred by: http://jaykubassek.com/



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