Google Adwords - Still a Viable Option in 2010 and Beyond?

Guest post by: Bruce LaMonica
Become an Author

Free PDF Download
“The Outline To Internet Marketing Success” – Part 2 - By Bruce LaMonica

Since late in 2009 and in 2010 Google has been changing the rules when it comes to adwords, pay-per-click and rankings. Many people have found themselves slapped or suspended. It begs the question, "Is Google adwords still a viable option to generate traffic and leads"? The answer seems to be no if you don't change your tactics with Google. Google adwords can still be an important piece of your overall marketing campaign to drive traffic and leads. But instead of adwords being in the forefront of your ad campaign, think about using it to bolster or supplement your listings as needed. Top of page sponsored ads are only getting 2 - 3 % of the clicks. Sidebar sponsored ads are getting 1 - 2 %. However, the top organic listing is now getting 40 - 45 % of the clicks! That's 20 to 30 times as many clicks on the number 1 FREE organic listing than the paid listings! If you are listing number 10 in Google you would be getting as many clicks as the top sponsored paid spot. It's pretty clear that getting your listing on the first page of Google is where you want to be. To bolster your organic listing and try to move it up from the 4th listing to the second or possibly number 1 listing is where the adwords can help.

So how do you build your organic page to compete and make Google happy? Well, there are three primary things Google is looking for that you need to provide in order to get your ranking higher. They are "Content", "Activity" and "Links". If your site is lacking in any of these, it is going to be an uphill battle.

"Content" - You must have strong, relevant content in your page that is updated on a regular basis. Keywords are, well, key! That goes without saying. Use plenty of navigation in your site and stay away from the long form sales letter. "Activity" - If your site isn't getting any activity, Google is not going to rank it high. This is where updating your content with topics and methods that are relative in today's marketing are key. Who wants to revisit a site if it's the same content as last week? You must have site traffic. Create a dialog with your site visitors to keep them interested and participating. Don't try to sell all the time. Provide useful tips and tools for site visitors and they will bring in more traffic. "Links" - You should be using links throughout your site. There are quality links and well, not so quality links. High quality links are those that directly relate to your site topic and that rank very high on the first page of Google. These links typically have very high traffic. Lower quality links may still relate to your site topic, but are ranked on the third, fourth or lower pages in Google and have less traffic. Use the higher quality links earlier in your site, but don't overdue it. Proportion and sequence the links. Spread them out in a logical manner. Simply piling a dozen links in the beginning of your site may actually have an adverse effect.

I've kept this very brief, but this is a basic formula that is working today with Google. It is going to take an organized, well planned out and implemented plan to keep on top. And Google will make changes in the way it is ranking sites again, rest assured! I'll be putting together a more in depth article in the near future. Until then, best wishes and "Do what it takes".

Google Adwords for Your Internet Based Business – The Upside and Downside

The Truth About Lead Generation

Pros and Cons Promoting Your Home Internet Business Using Google Adwords

Google AdWords: Benefits You Don't Want to Ignore

Google Adwords Warning - wasting money on broken destination urls

Pull Prospects with Google AdWords

Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)

Google Analytics Overview: A Must Tool for Webmasters To Discover The Insights Of Their Website

Internet Based Business - Pay Per Click Advertising

Google Adsense and How It Works

Top 6 Factors for Killing an Opportunity or Prospect

How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles

How to Improve Google Adwords Quality Scores [Infographic]

Adwords And Your VAT Return: A Guide For UK Businesses

How to Use Google AdWords PPC Marketing to Improve Your Business

online marketing – how do you do it and why?

Understanding Internet Advertising Models - Cost Per Click, Cost Per Thousand Impressions & Cost Per Action

#1 Pay Per Click Mistake On Google And How To Fix It.

Making Money with Google AdWords- Step by Step Guide

How Many Ways Can You Calculate 2010?

Home > Home-Based-Business > Bruce LaMonica > Google Adwords Still a Viable Option in 2010 and Beyond > Google +

Free PDF Download
“The Outline To Internet Marketing Success” – Part 2 - By Bruce LaMonica

About the Author: Bruce LaMonica

RSS for Bruce's articles - Visit Bruce's website
Bruce LaMonicaâ€™s background in business goes back thirty plus years. While most of those years were spent building his knowledge base and developing successful traditional business models, Bruce decided to delve into internet marketing this past year. Having been interested in the home based business market for years, Bruce decided to turn his attention to internet marketing. Keeping one of his old businesses, he researched and studied viable on-line marketing companies and platforms. He sought out knowledge from the top internet entrepreneur earners and placed himself in a position to begin his own internet marketing career. Now associated with two of the top five internet marketing companies, he is carving out another successful niche, through the power of the internet.
Bruce feels oneâ€™s net worth is greatly determined by helping people and how you are judged by your peers. â€œAchieving personal success means very little if you havenâ€™t helped others to be successfulâ€. Always having been a strong believer in giving back to the community, he has enjoyed volunteering for many charities and causes. He has been a volunteer fire department member for thirty three years and is presently a Chief. It has been his honor and privilige to work with some of the best people in both the volunteer and paid fire service.

Your Internet Marketing Information Source

Click here to visit Bruce's website.

More from Bruce LaMonica
Google Adwords Still a Viable Option in 2010 and Beyond
The Outline to Internet Marketing Success Part 1
Are you struggling to find a better job Is the Internet a viable option
New Internet Marketers Are You Ready To Make It Work
The Outline To Internet Marketing Success Part 2

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Google Adwords - Still a Viable Option in 2010 and Beyond?

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: