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Google Adwords - Still a Viable Option in 2010 and Beyond?
| Guest post by: Bruce LaMonica |
Article Overview: Google has a lot of people scratching their heads these days when it comes to ranking on the first page. "What do I need to do today to get back on the first page?" Well, it's a new ballgame now!
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Free Download - The Outline To Internet Marketing Success Part 2 By Bruce LaMonica |
Google Adwords - Still a Viable Option in 2010 and Beyond?
Since late in 2009 and in 2010 Google has been changing the rules when it comes to adwords, pay-per-click and rankings. Many people have found themselves slapped or suspended. It begs the question, "Is Google adwords still a viable option to generate traffic and leads"? The answer seems to be no if you don't change your tactics with Google.
Google adwords can still be an important piece of your overall marketing campaign to drive traffic and leads. But instead of adwords being in the forefront of your ad campaign, think about using it to bolster or supplement your listings as needed. Top of page sponsored ads are only getting 2 - 3 % of the clicks. Sidebar sponsored ads are getting 1 - 2 %. However, the top organic listing is now getting 40 - 45 % of the clicks! That's 20 to 30 times as many clicks on the number 1 FREE organic listing than the paid listings! If you are listing number 10 in Google you would be getting as many clicks as the top sponsored paid spot. It's pretty clear that getting your listing on the first page of Google is where you want to be. To bolster your organic listing and try to move it up from the 4th listing to the second or possibly number 1 listing is where the adwords can help.
So how do you build your organic page to compete and make Google happy? Well, there are three primary things Google is looking for that you need to provide in order to get your ranking higher. They are "Content", "Activity" and "Links". If your site is lacking in any of these, it is going to be an uphill battle.
"Content" - You must have strong, relevant content in your page that is updated on a regular basis. Keywords are, well, key! That goes without saying. Use plenty of navigation in your site and stay away from the long form sales letter. "Activity" - If your site isn't getting any activity, Google is not going to rank it high. This is where updating your content with topics and methods that are relative in today's marketing are key. Who wants to revisit a site if it's the same content as last week? You must have site traffic. Create a dialog with your site visitors to keep them interested and participating. Don't try to sell all the time. Provide useful tips and tools for site visitors and they will bring in more traffic. "Links" - You should be using links throughout your site. There are quality links and well, not so quality links. High quality links are those that directly relate to your site topic and that rank very high on the first page of Google. These links typically have very high traffic. Lower quality links may still relate to your site topic, but are ranked on the third, fourth or lower pages in Google and have less traffic. Use the higher quality links earlier in your site, but don't overdue it. Proportion and sequence the links. Spread them out in a logical manner. Simply piling a dozen links in the beginning of your site may actually have an adverse effect.
I've kept this very brief, but this is a basic formula that is working today with Google. It is going to take an organized, well planned out and implemented plan to keep on top. And Google will make changes in the way it is ranking sites again, rest assured! I'll be putting together a more in depth article in the near future. Until then, best wishes and "Do what it takes".
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About the Author: Bruce LaMonica RSS for Bruce's articles - Visit Bruce's website Bruce feels one’s net worth is greatly determined by helping people and how you are judged by your peers. “Achieving personal success means very little if you haven’t helped others to be successfulâ€. Always having been a strong believer in giving back to the community, he has enjoyed volunteering for many charities and causes. He has been a volunteer fire department member for thirty three years and is presently a Chief. It has been his honor and privilige to work with some of the best people in both the volunteer and paid fire service. Your Internet Marketing Information Source
Click here to visit Bruce's website   Google Adwords Still a Viable Option in 2010 and Beyond The Outline To Internet Marketing Success Part 2 Are you struggling to find a better job Is the Internet a viable option The Outline to Internet Marketing Success Part 1 New Internet Marketers Are You Ready To Make It Work |
Related Forum Posts
How Many Ad Campaigns Have You Tried Before One Worked?
- I actually got this idea from a comment made by Litekepr a few weeks ago.
People are always looking for ad campaigns that will drive business their way, and get discouraged when they don't get instant results.
Would anyone care to share how much advertising they did, and where, before a campaign 'clicked' and the business took off?
I publish an SF webzine, with ads there from Google Adsense as well as Amazon. A few months ago, in order to drive traffic there, I also tried Google Adwords, which was a big mistake. An expensive week before I figured out how big a mistake it was. --- Unless you're selling big ticket items, Adwords is not the way to go.
Now, simply by having a lot of pages on the net, lots of links, etc. my traffic is growing and my adsense income is growing.
It's taken a year to get respectable...
Re: What would you do with your last $1000?
- I would put into my business certainly. If money sleeps then you will lose it.
Nearly the eaxct situation happened with me.
I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet.
But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business.
But now.....
I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads.
Orxan
Re: New Keyword Research Tool
- [quote="thpalex":1g9u68nb]Thanks for the new info on keyword tools..... as I keep looking for suggestion and tips on keyword tools so these were very helpful to me. ....... however, Adwords keyword tool was not giving me exact search ideas.... so I was looking for other way.[/quote:1g9u68nb]
Yeah, Google Adwords Keyword Tool is a bit limited and doesn't always show exact results. Overall, It's a very nice tool considering it's free. Use it in conjunction with something like WordStream or other keyword tool, and you can't go wrong.
How to bring Traffic?
- I have bought traffic in the past for my websites through pay per click advertising. I have used all three major PPC advertising companies which are Yahoo Overture, MSN and Google Adwords.
Google Adwords
- Hi All,
I've been round the track for a while but never seem to really do that well with Google Adwords campaigns. I have spent time researching niche keywords and keyphrases, Compiled ads that were specific to a service or product.
If anyone can offer any ideas that may make a real difference i would appreciate some feedback.
HWH
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