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Twitter as a Marketing Tool

Guest post by: Travis Baugh

Article Overview: Twitter can be an excellent marketing tool, if you use it correctly. I'm sure you have seen people marketing on Twitter that only tweet their ads. Don't do this! All that does is tell all your tweeps that you're only interested in selling to them. Twitter is a social media site, be sociable! So how should you be using it? There are three main points to look out for.

Twitter as a Marketing Tool

Twitter can be an excellent marketing tool, if you use it correctly. I'm sure you have seen people marketing on Twitter that only tweet their ads. Don't do this! All that does is tell all your tweeps that you're only interested in selling to them. Twitter is a social media site, be sociable! So how should you be using it? There are three main points to look out for. Give content to your followers. Content can be anything from quotes, YouTube videos you find, links to interesting articles, or even suggestions of other people to follow. The desired outcome is to have your followers look forward to your tweets. Your content can be anything you find funny or interesting. You will probably want to link to things related to whatever you're marketing. This is a good idea as it brands you as knowledgeable, but be careful about driving your prospects to another opportunity instead of your own. Of course, you will want to put up a few tweet about your company as well. The best tactic is to post one sales tweet to every 3 content tweets.

The next thing you want to do is set up a full profile. It helps to do this from the beginning, but you can send out a few tweets to get something out there while you work on your profile. You should put up a photo of yourself so people can actually connect with you on a personal level. Trying to connect with people without providing a photo just looks like you don't care enough to change the default avatar. Filling in the rest of the profile also helps people to feel like they know you. They will be more willing to buy from John Smith who lives in Oregon with his wife and two kids than some guy named John on the internet.

Finally, try to actually connect with your followers. The whole point of social media sites like Twitter is to form relationships with people. Twitter etiquette generally says that you should follow back anyone who follows you. Send direct messages to your followers thanking them for the follow. Ask them about their site and what they're doing. Keep it general and conversational so you don't come off like a stalker, but showing interest in your followers will tell them that you are a real person, and not just someone trying to sell them something.

Twitter can be a great marketing tool if you do these three things. Providing good content, showing people who you are, and being interested in them will help you create a powerful connection with your tweeps. Become their friend and they will grow to trust you and become receptive to your offer. Not everyone will buy, but you have a better chance than simply blasting out sales pitches as a generic marketer.

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Article Tags: Marketing on Twitter, marketing tool, Twitter marketing



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