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Best Internet Business Lesson 5 - Successful Sales Headlines

Guest post by: Gary Baker

Article Overview: The best internet business owners write and test sales headlines unless you are an affiliate marketer for a company that provides the sales headlines for your business. A colleague of mine recently tested the following 10 sales headlines and can you guess which of these sales headlines won by 400% over the lowest?

Best Internet Business Lesson 5 - Successful Sales Headlines

The best internet business owners write and test sales headlines unless you are an affiliate marketer for a company that provides the sales headlines for your business.

A colleague of mine recently tested the following 10 sales headlines and can you guess which of these sales headlines won by 400% over the lowest?

1: Discover the amazing formula that sells products like crazy

2: My web site sales sucked until I discovered this amazing formula

3: Warning: You're being lied to about online marketing

4: 4 words turned a banner ad from £14 a week to £14 a day

5: Which price sells most? £29? £39? £49? £59? £69? £97? £29? Right? Wrong!

6: This one-word ad change doubled results

7: How a 30% price increase zoomed profits

8: 3 magic words boosted ad response 8%

9: Banner ad gets 6% click through

10: £1600 in 18 hours with a very simple method

I'll tell you which headline won in a moment but the point is all about what you write on the web has to be a headline grabber - it has to grab you a customer and get them interested otherwise you make no sales.

One headline can out pull another one by a factor of up to 21 times. But that statistic was originally put out by John Caples in "Tested Advertising Methods" many years ago. But even a 400% difference is massive. Here's why:

If you put that headline at the top of your sales letter, 400% more people will READ at least the beginning of your letter. That has to translate into more sales. We ran a test where we tested click throughs on different headlines as shown earlier.

The winner is number 6 which pulled in a total of 4.02% clicks. The loser is number 10 which pulled in 1% clicks! Can you guess the second highest scorer? It is number 8 with a response of 3.59%.

Use This To Immediately Make Profits

You've read about it heard it. Now I've proven it to you. Your headlines DO make a difference. That's why it truly pays to find out how to craft headlines, sales letters and ad copy. To use this information to make more money right now you must:

1) Make a list of problems your customers have that are solved by your product or service.

2) Turn each problem into a headline - eg, if your product is web design services

Problem: People hire freelancers but projects aren't completed on time.

Headline: Tired of graphic designers who can't keep deadlines? We meet your deadlines.

3) Write 3 headlines and test each one for a week on your web site. Track your sales. This is not a split test so it isn't truly scientific. But it will give you a pretty good indication of which headline is the best.

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  Headlines Are Required For Your Virtual Business

Article Tags: best internet, best internet business, internet business, sales headlines, successful sales



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