Business Blog Step 1: What Is Search Engine Optimisation (SEO)
For many businesses, the internet and the use of Google search has totally changed the ways in which their customers find them and, as a consequence, has changed their thinking on how to use the marketing tools available to them to promote themselves and what they offer. A good ranking for particular keyword phrases in the main search engines is key to the success of most company websites. These keyword phrases are the words that people using the search engines enter into the 'Search' box and so are ones relevant to your business and that you would like to be found for. Business Blogs are no different - they are in fact a special form of website if you like, and so again are indexed by Engines and need to rank highly when people are searching on the keyword phrases that are relevant to their content. Fortunately, most blog platforms are already set up in a way which naturally helps them when it comes to search engines. In terms of their internal structure, the format is very structured and hence have very clear and organised URL set-ups and the internal links are generally very good primarily because of the categories and archives formats. In addition, blogs by their very nature are generally updated on a regular basis thus providing new content which is what the search engines love and the community feel between blogs engenders a lot of linking which again is highly regarded by search engines in their ranking criteria. To make sure that as many people as possible find your blog, you need to promote it. One of the methods of achieving this is through ranking highly in the search engines which is what some 75 - 80% of people use to find new sites on the internet and the main tool that they use for research and information gathering. How do Search Engines Work? Search Engines gather information using bots or automated robots which find, register and index pages. Once the pages are indexed, a mathematical formula or algorithm matches the pages to the search terms being used and ranks the pages accordingly. These bots can only see and record text - they don't see images and, as yet, they do not see context. The main ones at the moment are Google, Yahoo and MSN with Google holding 75% market share of all searches carried out. There are also search engines which are specifically dedicated to blogs but, in general, they follow the same rules as the principal ones although in SEO terms they also use special tags which need to be considered.
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