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Business Blog Step 12 - Promotion Using Methods Specific to Blogs
| Guest post by: Gary Baker |
Article Overview: Once we have a Business Blog that has sufficient content on it and is working well, then we clearly will want to spread the word as widely as possible that it exists, that is to say promote the Blog and its content to the relevant target people and beyond.
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Business Blog Step 12 - Promotion Using Methods Specific to Blogs
Once we
have a Business Blog that has sufficient content on it and is working well,
then we clearly will want to spread the word as widely as possible that it
exists, that is to say promote the Blog and its content to the relevant target
people and beyond.
As with
any online site, the idea that you can build your Business Blog and then people
will arrive in their hundreds will find you sadly unimpressed with the results
that you receive. To make it successful, you will also need to spend time in
promoting and marketing your blog.
Here
are some ideas for promotion which are specific to blogs:
Blog
Directories
There
are an increasing number of directories which are dedicated to blogs and which
can offer a good way to get your blog referenced and linked to. Most are
general directories with sub categories which function in the same way as the main
web directories, though there are already some which are focused on certain
particular market areas.
Being
found in these directories will help not only encourage visitors to your
Business blog but also help with the Page Rank element of Google.
Blog
Search Engines
There
are some main Blog Search Engines which are important to be indexed in –
luckily, this can be done rather more simply than is the case with the
mainstream Search Engines by “pinging” the relevant web servers (see below).
The
Blog Search Engines will generally then index the new posts on your Blog almost
as soon as you have posted them. This is one of the key reasons why you can
find such up to date information using these Search Engines and a contributory
factor as to why blogs are so valuable.
Two of
the main blog Search Engines are: Technorati: you need to ping the Technorati
server and ideally also sign up and “claim” your blog – it’s free and
recommended as one of the first things that you should do when promoting your
Business Blog; Google’s Blog Search: picks up from various sources so it will
pick up your content if you do a general ping.
Pinging
Pinging,
in terms of blogs, is where you send a short automatic notification to the blog
servers (such as Search Engines) to tell them that you have posted new
information on your Business Blog and that they should come to index it! Simple
– just remember to post and ping!
Pinging
can be set up to happen automatically within the Blog system itself in most
cases and this is by far the simplest way. Alternatively, you do not have to
ping lots of different places manually – fortunately, there are some specialist
sites which will help to do this for you.
As
there is a great deal of overlap in the servers that they ping, it is not
necessary to use them all so select your preferred service and use that. The
main ones to check out are: Pingomatic
Pingoat and Feedburner’s
PingShot
Blog to Promote Yourself and Business
Business Blog Step 13 - More Promotion Using Methods Specific to Blogs
How to Blog Your Way to a Successful Home Business
Online Businesses - How to Make Money with Blogs
Blogging Your Way to a Successful Home Business
Defining Success Metrics for Corporate Blogs
How to Guest Blog
Blogheads
Should you blog?
Can You Really Make Money Flipping Blogs?
How to Stay Focused as A Blogger
Business Blog Step 14 - General Online Methods of Marketing/Promoting your Blog
Overview of Blogging
Free Online Marketing Methods For Promoting Your Website
Why Your Business Needs a Blog
10 Ways to Maximize Your Blog's Impact
Writing for Blogs - 5 Tips
DoFollow Blogs Build Links Get Traffic and Improve Your Google Rankings
Blogs should have some basic essentials
How to Get Started with Blogs for Real Estate Marketing
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About the Author: Gary Baker RSS for Gary's articles - Visit Gary's website I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE. I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE. Click here to visit Gary's website   1 Easy Way To Become an Expert 10 Secret Steps to Wealth and |
Related Forum Posts
Re: Top 50 Lists
- Hi Evan,
How about "Top 50":
-Inventor Blogs To Watch
-Franchising Blogs To Watch
-Business Book Review Blogs
-Women Entrepreneur Blogs
-Young Entrepreneur Blogs
Re: Your choice between...
- I will take the $100,000 and double it on it becomes millions before I spend it. Though I am crazy about information, yet I would rather take the money and turn it into a million before I spend a dime out of it. I will do it in 4 steps.
Step 1 turn $100,000 to $200,000
Step 2 turn $200,000 to $400,000
Step 3 turn $400,000 to $800,000
Step 4 turn $800,000 to $1600,000.
After getting the goal of step 4, I will spend the $600,000 on myself then continue to double the millions again. I could then by the book for $1,000,000
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Step by step approach
- Here's what I would do;
Step 1 - Observe Wal-Mart’s target customers, what does Wal-Mart offer them? How long do they stay? Discover what it is that they might want or need that Wal-Mart doesn't offer, and then write those ideas down. Some ideas to get you started are - A cafe or fast food venue, something for the kids to do while the parents shop, etc
Step 2 - Take that list, and weigh up the pros and cons of each idea, and then select the best one for you. Don't worry about not using all the space.
Step 3 - Start the best business for you, and then release the other ideas to the general market and sublet the rest of the space to those who could fill some of the niches you've come up with, plus any they can come up with. If money isn't a factor then developing the building to suit multiple small leases may be a better option, as it's a diversified income, which is potentially more stable than one big income stream.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
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