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Business Blog Step 14 - General Online Methods of Marketing/Promoting your Blog
| Guest post by: Gary Baker |
Article Overview: Here are some methods of promotion which can be applied to any type of website:
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Free Download - Writing and Publishing eBooks Made Easy #14 - Your Sales Page and eBook Cover By Gary Baker |
Business Blog Step 14 - General Online Methods of Marketing/Promoting your Blog
Here
are some methods of promotion which can be applied to any type of website:
a)
Search Engines
The
topic of Search Engine Optimisation (SEO) in blogs was covered in an earlier article so I won’t go over old ground again here except by saying that the
main Search Engines consisting of Google, Yahoo and MSN are still the most
widely used method of finding new information on the web. It is therefore very
important to be found by them for your key areas.
Business
Blogs are great for this because they have excellent structure, contain focused
content, and are regularly updated. Additionally, contrary to popular belief,
you do not need to submit your site to the main Search Engines – Google will
pick you up through links that are created either from general websites, other
blogs or directories and in any case will transfer information across from its
blogsearch engine.
Likewise,
both Yahoo and MSN will do the same although as extra impetus, you should
consider creating a My Yahoo page and then adding your RSS feed as a content
source. Tests have indicated that it helps to get your blog spidered by Yahoo’s
Search Engine.
b)
Generic Directories
Submit
your blog to the main web directories such as the Open Directory Project and
any other relevant general web directories. You should be aware that many web
directories will only accept the home URL of a site and so these would only be
applicable if you have set your Blog up on a different domain name rather than
when you have integrated it into your company site.
c)
Search Advertising
Search
Advertising, or Pay Per Click advertising, is just as applicable to Business
Blogs as it is to websites. However, since you should not be aiming to sell
directly in your blog, it is likely that you will need to take a more medium to
long-term view to any promotional campaign that you run. Pay Per Click
campaigns, however, do also raise general brand awareness as well as company
profile, in addition to delivering targeted customers.
Calculating
ROI on any advertising done would be highly sensible, but it should be
remembered that since a good blog is generally “sticky” (that is to say, it is
better able to retain the visitors that it attracts), there is a greater
likelihood of recommendations and return visits, so these should be factored
into the calculations for a truer picture.
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About the Author: Gary Baker RSS for Gary's articles - Visit Gary's website I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE. I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE. Click here to visit Gary's website   10 Secret Steps to Wealth and 1 Easy Way To Become an Expert |
Related Forum Posts
Re: Best Internet Marketing Strategy
- Hi David,
I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest.
Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals
- That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog?
We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion
- Maybe I missed it but I would like to suggest that a Blog be created to support the Forum.
The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself.
Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection
- Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.
Blog Marketing Anyone?
- Hi Kevin
I suppose you could use the same SEO principles on a Blog as you can for a website but the more content you have within your Blog, the better rankings/traffic you would receive.
Would you have time to write a full length article with tips in it every day or second day to get the article count rolling over every week?
I would also like to know if anyone has had any experiences with marketing blogs and the traffic they received.
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