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Business Blog Step 15 - Getting Readers to Your Blog
| Guest post by: Gary Baker |
Article Overview: Your first challenge is to get someone to read your blog. Here, the quality of what you write will obviously be important but, before that, you have to attract the readers to your Blog so that they can find that out.
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Free Download - Writing and Publishing eBooks Made Easy #14 - Your Sales Page and eBook Cover By Gary Baker |
Business Blog Step 15 - Getting Readers to Your Blog
Our
first challenge is to get someone to read our blog. Here, the quality of what
we write will obviously be important but, before that, we have to attract the
readers to our Blog so that they can find that out.
In many
cases, the only elements that they have to make the decision on will be the
name of the Blog and the title of the post. These are effectively the headlines
which should capture the attention of the readers and, as any good copywriter
knows, the headline is crucial in getting people to read the rest of the
article.
In
blogs, doubly so, because these elements may be the only thing that they see
when they find you in Search Engines, for example. So spend time on these first
when you set up your blog and then each time that you write it.
You
also need to make sure that you promote your Blog well – you need to let
potential readers know what you are writing about and where they can find you.
In fact, you need to let them know that your blog exists at all!
So use
all of the tools that are at your disposal: clear links on your website, make
as much use of Search Engines as you can with search engine friendly structure
and posts; make sure that you submit your Blog to Blog directories, RSS
directories and general online directories; get your RSS feeds found by them as
well.
Ping
after every post – ideally automatically! Promote your blog on your business
cards, stationery, email signature and wherever someone comes in contact with
you or your business. You want to ensure that you spread the word as widely as
possible, so make the best of all the opportunities.
Search
Engines are also an excellent source of new readers so give your Blog every
chance to be found. While a well written, focussed Blog is excellent Search
Engine material in itself, if you are able to increase its attractiveness
further through additional Search Engine Optimisation, then you should do so.
You
need to build these elements on top of a solid base of quality content though –
remember who you are aiming this at. There are some blogs which can get
readership levels up very quickly by being contentious, by provoking or
attacking in the posts. This is particularly effective if the target is a well
known figure or idea.
However,
for most business blogs, we are looking to attract readers with positive ideas
rather than negative ones, so this approach is not recommended. Key elements:
consistent quality content, attractive title, optimised posts and good blog
promotion.
How to Guest Blog
Five Steps To Increase Traffic To Your Blog
Analyzing your blog statistics
Blogging and Small Business Marketing
WordPress Blog Tip - Make Your Blog Work For You
10 Simple Blog Promotion Strategies
Five Ways to Get More Attention to Your Blog Posts
New to Blogging
Three Tips To Get You Started Blogging for Business
The Value of Blog Commenting
Blogheads
SEO for Blogs
Are you selling too much on your blog?
Business Blog Step 19 - The Importance of RSS
Don't Rely On Google Alone for Getting Traffic to Your Blog
What to Put in Your Blog
Tips For Creating A Great Blog Site
Keep Your Blog Interesting
3 Tips to Discover How Much you can Blog about Even as a New Internet Home Based Business Owner
Blog Design Tips For Maximum Blog Benefits!
|
About the Author: Gary Baker RSS for Gary's articles - Visit Gary's website I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE. I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE. Click here to visit Gary's website   10 Secret Steps to Wealth and 1 Easy Way To Become an Expert |
Related Forum Posts
Re: Best Internet Marketing Strategy
- Hi David,
I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest.
Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals
- That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog?
We're always looking for the easiest methods to help bloggers who are not techies get involved.
EvanCarmichael.com suggestion
- Maybe I missed it but I would like to suggest that a Blog be created to support the Forum.
The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself.
Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection
- Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.
Blog Marketing Anyone?
- Hi Kevin
I suppose you could use the same SEO principles on a Blog as you can for a website but the more content you have within your Blog, the better rankings/traffic you would receive.
Would you have time to write a full length article with tips in it every day or second day to get the article count rolling over every week?
I would also like to know if anyone has had any experiences with marketing blogs and the traffic they received.
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