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Business Blog Step 23 - What to Remember When Writing Your Posts
| Guest post by: Gary Baker |
Article Overview: Here are some points to bear in mind when writing you blog posts:
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Business Blog Step 23 - What to Remember When Writing Your Posts
Here
are some points to bear in mind when writing you blog posts:
a) Publish as regularly as possible
Try to
publish as regularly as possible. This doesn’t mean that you need to post every
day, though it is a good idea to make sure that you publish as frequently as
you wish or are able to.
If you
can post at least twice a week then that is a good place to start but keep to
that regular rhythm. If you leave it a long time between posts then people will
tend to wander in and out rather than become dedicated followers. One last
reminder – don’t post for the sake of it and sacrifice quality!
b) Stay
on planned topics
Try to
avoid mixing lots of different subject areas in your blog: as a business blog
you want to keep the content as targeted as possible to your niche market area
and thereby ensure that you get as much exposure and coverage as possible.
Keep to
your main topics and keep your target audience in mind – with that in mind, you
are likely to have much more success that if you start to stray onto many
different areas.
c) Make
your title descriptive
When
you write your posts, spend time on the titles you give them. Make the title
descriptive and ideally include your main keyword for the article in it so that
it helps with your SEO ranking as well. The title will often form part of the
post’s permalink which makes it doubly important to get the keywords in there
if possible.
d)
Reference other sites where applicable
If you
write an article which references other articles then you should ensure that
you state where the reference comes from as well as creating a link back to the
article itself. It’s akin to good manners in Blogging and stops people
labelling your post as a simple copy of someone else’s work.
You
should also remember to create a trackback if the article is on a blog – this
will benefit you by creating a link back to your post from the original, as
well as informing the author that you are continuing to develop the themes of
their blog.
e)
Spelling and grammar
While blogs may be slightly less formal in terms of writing style, you should still
try to make sure that the spelling and grammar is good in your posts, partly
because it displays professionalism and partly because spelling mistakes can
distract people from the content they are reading.
The
easiest way to achieve this if your Blog does not have a built in spell checker
is to write in your preferred word processor, use their spell checker and then
copy it across to your blog after that.
f)
Don’t use advertising
On a business blog, I would strongly advise not adding advertising such as AdSense
or Micromarts etc. anywhere on your blog. If you are creating the blog to
generate revenue for you directly, then they may well be appropriate because
they are directly relevant to the main aim of your blog, that of creating
income. However, for a business blog, it is inappropriate and is likely to do
little other than distract or at worst alienate your visitors and potential
customers.
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About the Author: Gary Baker RSS for Gary's articles - Visit Gary's website I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE. I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE. Click here to visit Gary's website   10 Secret Steps to Wealth and 1 Easy Way To Become an Expert |
Related Forum Posts
Need a book recommendation for writing better
- I'm always looking for ways to improve my writing skills, so I was just wondering if anyone could recommend a good copywriting or copyediting book?
I was actually thinking of reading "The Copywriter's Handbook : A Step-by-Step Guide to Writing Copy That Sells" by Robert W Bly [u:w3cg00nn]OR[/u:w3cg00nn] "The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications" by Amy Einsohn. Would anyone know if these books are any good?
Thanks
Re: Your choice between...
- I will take the $100,000 and double it on it becomes millions before I spend it. Though I am crazy about information, yet I would rather take the money and turn it into a million before I spend a dime out of it. I will do it in 4 steps.
Step 1 turn $100,000 to $200,000
Step 2 turn $200,000 to $400,000
Step 3 turn $400,000 to $800,000
Step 4 turn $800,000 to $1600,000.
After getting the goal of step 4, I will spend the $600,000 on myself then continue to double the millions again. I could then by the book for $1,000,000
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Step by step approach
- Here's what I would do;
Step 1 - Observe Wal-Mart’s target customers, what does Wal-Mart offer them? How long do they stay? Discover what it is that they might want or need that Wal-Mart doesn't offer, and then write those ideas down. Some ideas to get you started are - A cafe or fast food venue, something for the kids to do while the parents shop, etc
Step 2 - Take that list, and weigh up the pros and cons of each idea, and then select the best one for you. Don't worry about not using all the space.
Step 3 - Start the best business for you, and then release the other ideas to the general market and sublet the rest of the space to those who could fill some of the niches you've come up with, plus any they can come up with. If money isn't a factor then developing the building to suit multiple small leases may be a better option, as it's a diversified income, which is potentially more stable than one big income stream.
Re: Best Internet Marketing Strategy
- Hi David,
I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest.
Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
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