---

Guest post by: Gary Baker Become an Author

Tweet

---

---

Before you get started it's important to familiarise yourself with business blogs, their format, their tone as well as their diversity. To do this is simply explore those blogs which already exist.

I should also point out that you do not have to be a great writer to run a successful blog, that is not what blogs are about. If they become too honed then they can also become staid and uninteresting.

However, it does help if you enjoy writing and of course if you have something to say on the subject and there are some individual characteristics which I think that it is worth mentioning up front.

• You should be prepared to maintain a regular posting so that the blog is kept up to date;

• You need to be prepared to share information and ideas and to be open:

• There will be a need to put in the time and effort to research and maintain the blog;

• Be prepared to "put your head above the parapet" - so that it stands out

Business Objectives

When you set up a personal blog then you can talk about whatever you want and post when the urge takes you. However, if you are serious about using a blog, then it should be viewed as a business activity with associated costs in time and money.

Consequently, it should have goals that you wish to achieve either in terms of visibility, new customers, PR value, feedback, general communications etc. The range of potential uses for your blog from a business and marketing point of view is wide and varied as shown below;

Marketing Perspective

• to build a network of contacts for your company

• to create better relationships with customers and potential customers

• to position as an expert in your field

• to elicit feedback from a target audience

• to put a human face or personal perspective on a business

• promote a service area / product through "educational marketing"

Functional Perspective

• Distributing company news / case studies / press releases

• FAQ or Q&A sections

• Providing an information hub for those in your market or niche

• Pre-sales tool to support your sales team

• Product development aids

• Public Relations Tool

Related Articles

  Blogheads
  How To Get High Rankings For Your Blog Posts
  How To Write A SEO Friendly Blog Post
  Blogging The Easy Way Is More Than A Trend
  How to Get Results with your Blog Marketing
  How to Get Started with Blogs for Real Estate Marketing
  Article #41 How To Do Blogging and Podcasting
  Blogging Income-How To Set Up A Free Blog And Make Money With It
  How to Guest Blog
  B is for Blogging
  Make Money Online With An Internet Home Business Blog
  Blog Marketing - Free Internet Marketing Method
  The Easiest Way To Do Blogging From Your Computer
  Blogging as an Online Entrepreneur
  Blog Design Tips For Maximum Blog Benefits!
  Can You Really Make Money Flipping Blogs?
  10 Simple Blog Promotion Strategies
  Starting a Blog? Blogging 202
  Blogging, Articles and Twitter - A Powerful Marketing Combination
  To Make Money You Need To Sell Your Services

Related Forum Posts

Re: Best Internet Marketing Strategy
Re: Alexa Ranking Goals
EvanCarmichael.com suggestion
Jen's Blog - Spam protection
Blog Marketing Anyone?

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

A Questionnaire for Businesses

Successful Cold Calling

Overwhelmed and Overcommitted but not Defeated!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.