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Business Blog Step 7: On Page SEO

Guest post by: Gary Baker

Article Overview: There are things that you can do which help increase the SEO of what you are doing on the site. The name of your blog will appear in the title tag of each of your posts and is useful from an SEO point of view - where possible it should contain your main keyword for the subject matter of the blog. Equally, the domain name will of course form part of the URL of every post and every page that you create and this should contain the keyword as well.

Business Blog Step 7: On Page SEO

There are things that you can do which help increase the SEO of what you are doing on your blog.

(a) Domain Name and the Name of your Blog

The name of your blog will appear in the title tag of each of your posts and is useful from an SEO point of view - where possible it should contain your main keyword for the subject matter of the blog. Equally, the domain name will of course form part of the URL of every post and every page that you create and this should contain the keyword as well.

(b) Writing Content for your Blog

Optimising the content to help to attract search engines cannot be done at the expense of the quality of your posts. If the post appears stilted and comes across as purely keyword focused text, then you will quickly lose your readers.

In a blog, the content of the article is likely to be focused already which is very important because the content of an individual posting is used in the creation of a number of different pages all indexed by the search engines eg individual, front/main, category and archive pages.

(c) URL or Address of the Page

The address of the page or its URL should not be too long, where you have the possibility of including your primary and your secondary keywords then you should do so. Most of the elements that make up the URL are, however, decided through other elements that you have already put in place and each element adds weight as you go along.

(d) Titles and Title Tags

The title is the name that you have given to your post and which appears as the heading above the content of your post. The title tag is one of the key elements of SEO and is a part of code which is hidden itself but creates a name which appears in two places: one is in the blue bar at the top of your browser; and secondly, it is the first line of what appears on the search engine results page (SERPs).

So your aim, when creating your title, is to try to include the keyword or keyword phrase for the post so that it is descriptive for your readers, creates a good permalink and gets an influential title tag as well.

Because search engines only generally register only 8 to 10 words in the title tag and because more weight is given to those appearing earlier in the phrase, it is beneficial to have the title of the post first followed by the name of the blog, thus giving the keywords in your title additional weight.

(e) Categories

The names of the categories are important: they are likely to appear on all of your pages and so in themselves add relevant on page content to what is indexed by the search engines. Also, in certain set-ups of the permalink, the category name will be included which will help add these keywords into the mix.

(f) Blog Tags

Some of the blog search engines eg Technorat use their own type of "tags" to categorise the posts and are words you can add. This allows people using these search engines to select posts that they are interested in rather than through the general 'search' function and is how indexing information on the web is going to go.

(g) Headers:

This means words that you include with < h1 >, < h2 > etc. tags. In most blog templates, the main title will be included within the < h1 > tags and either the Categories or subheadings will be included in < h2 > tags. It is believed that search engines give more importance to text within these than to ordinary text.

(h) Bold:

A word or a phrase bold or italics is also considered to be beneficial in highlighting them to search engines. However, the benefit is relatively small and so use them sparingly and primarily to highlight terms for your readers.

(i) Image Tags:

This is the text that appears when you place your mouse over an image but do not click and is also called an "alt tag". This is good for accessibility and also gives additional text for the search engines - however, again do not abuse this but instead make the words you use both descriptive and relevant.

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Article Tags: blog search, blog search engines, business blog, business blog lesson, internet marketing, internet marketing tools, search engines



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