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Business Blog Step 8 - Content Advice

Guest post by: Gary Baker

Article Overview: While hardly revolutionary, one of the key pieces of advice and one which will help in so many of the blogging dilemmas we face, is to keep a notebook with you at all times. Anytime you think of an idea related to your blog or read something then make a note of it, ideally where you were when you thought of it (to give it context) and any immediate thoughts around it.

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Business Blog Step 8 - Content Advice

While hardly revolutionary, one of the key pieces of advice and one which will help in so many of the blogging dilemmas we face, is to keep a notebook with you at all times.

Anytime you think of an idea related to your blog or read something then make a note of it, ideally where you were when you thought of it (to give it context) and any immediate thoughts around it. There are some basic elements that you should make sure that you try to stick to:

i) Keep updating

Make sure that you keep things updated and where possible on a regular basis – this will ensure that your readers know when to come back for your latest instalment and also means that you have a schedule to keep to which will help most people.

ii) Try to stay on the topic

Remember that we started off by looking at what our focus was for the blog – try to keep to this. There is no problem in expanding its remit perhaps as your business grows in certain directions but make sure that you avoid going off into totally different and unrelated areas.

Your readership will have found you because of what you were writing about so look to maintain that as much as possible. Give them what they want!

iii) Find your style and try to keep to it

You will develop your own style of writing as you also develop your Blog and the way that you express yourselves in your posts. Once you have found it, try to maintain it in your posts rather than jumping about – again, if your readers are coming to read what you are writing then keep it consistent and give them what they are looking for.

iv) Suggestions for the posts themselves

There are some good general rules as you are writing your blog if you want to get them read. These are some rules which were originally written regarding writing for busy people but I believe they are equally relevant when you are blogging – let’s face it, people have a limited attention span when they arrive at your Business Blog for the first time, so grab their attention.

Try to make your important points early on in your post; Don’t worry about using headings as often as required – it helps to clarify what each part is about; Write as clearly and as succinctly as possible; Avoid long paragraphs and particularly ones which just look like a single piece of text; Try to use bullet points to break up the page and use clear points to paragraphs; Use ‘bold’ and ‘italic’ in your formatting to help to highlight important things.

Think about adding images to your post, though do make them relevant and don’t add them just for the sake of it.

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Article Tags: blog, blogging, blogging for beginners, business blogs, notebook, step 8, wordpress, wordpresscom, wordpressorg

About the Author: Gary Baker
RSS for Gary's articles - Visit Gary's website

I'm a happy husband of one and a sports mad dad of two who empowers individuals and businesses through personal development, online marketing and networking to Build Success without the BS!!

I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE.

I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE.

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