Tweet

Email Marketing Made Easy #04 - Lead Generation

Guest post by: Gary Baker

Article Overview: Traditional ways of lead generation is a costly endeavour. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...Printing, Paper and Postage and that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.

Email Marketing Made Easy #04 - Lead Generation

The Dynamics of Lead Generation Traditional ways of lead generation is a costly endeavour. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...Printing, Paper and Postage and that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.

Plus, they may or may not be targeted!

If you want to find quality leads, first you do a blind mailing (even though you may think the audience is targeted, they're only suspects at this point... Not prospects!). Then, once they come forward and ask for more information, the mailing process repeats itself!

So, chasing down quality leads can become agonizingly slow and expensive! The Internet changes all that! Unlike the "3 P's" of direct mail, email has "3 F's." In other words, delivery of email is free, fast and focused.

Why did I say "focused?" Here's what I mean...With permission marketing and NOT spam (i.e., where people opt in and voluntarily come forward to ask for your information FIRST before you mail them), email is highly targeted! Your email is focused on the customer from the get "go!"

How to Start Capturing Email Addresses...

Offline, buying leads or labels is a blind attempt at "hitting the target." But you can create your own list of "hot" prospects to email to over and over again! Developing an opt-in list is done by compiling email addresses of recipients that have given you permission to email them with information that pertains to what they opted for.

People subscribing not only get an instant reply or a series of follow-ups thereafter, but they can also get, say, newsletter issues, product announcements, special offers and so on.

Building a quality, "targeted" list of prospects is the most important thing you can do for your business. How many times have you let your visitors slip away, never to return? The best way to generate repeat visitors to your site is to ask (and capture) their email addresses.

The easiest way is by offering an opt-in subscription to some kind of publication. At minimum, you should publish a periodic email newsletter to inform visitors of new product updates or website changes. Nevertheless, you must build your opt-in list right away, and do whatever you can to capture people's email addresses and their permission to email them... And avoid SPAM!

Why is it so important? Realize that the money is not in the one-time sale (as it is with spam) but in the lifetime value of a customer. People who buy can do so again and again...If you keep them informed, interested and persuaded!

Related Articles
  Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach
  Lead Generation & Marketing Automation How-To Guide
  Effective Lead Generation Tactics From Your Strategic Thinking Business Coach
  Overview of Find New Customers
  Why you will never see an ad for Find New Customers
  Top 3 Network Marketing Lead Generation Methods When Marketing On A Budget! ~GUARANTEED SUCCESS
  The Advantages of Lead Generation for your Business
  Sales Training Courses that Bring Lead Generations to Life
  The Lead Generation Assessment
  Consultative Selling Won't Fill Your Pipeline
  Introducing You to Find New Customers
  MLM Lead Generation- The One Secret Technique No One Uses But Me...
  2012 Revenue – Making It Happen vs. Hoping It Happens
  2 Take-Aways from a MarketingSherpa Case Study
  Medium Sized companies struggle with B2B demand generation too
  MLM Lead Generation Draining the Bank? Get Your Leads For Free!
  Effective Lead Generation Techniques
  New Content Marketing Service from Find New Customers Helps Business Executives Reach Bigger Audience with Their Vision & Ideas
  Trust and the Big Lie of Lead Generation
  Focus Expert Series on Demand Generation

Article Tags: autoresponder, capturing email addresses, email marketing, lead generation



Related Forum Posts
Re: Google Places Review | How to Get a Review on Google Places? - Hi Evan, Yes, I am planning more. I have multiple videos coming out this year on: Social media marketing Email marketing Lead Generation Organic search marketing Conversion rate optimization Analytics Content marketing Paid search marketing I am looking for SEO / Internet Marketing questions people have. I enjoy producing videos answer tuff SEO questions. Let me know if you are any of your members have any they want answered. Jeff
Re: Email marketing strategy - Email Marketing is successful only when you get a good list of targeted people. However, some people consider it as spam. It can work wonders for you if you have selected the appropriate list of people.
Why should I hire a virtual assistant for SEO purposes? - Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant. Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain. Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled. Here are some of the services that a virtual assistant can do for you: • Traffic Geyser • Main Street Marketing • Data Entry • Web Research • Market Samurai • Managing Facebook • Managing Twitter • SEO • Local Business Listing Robot • Traffic Revolution • Infusionsoft • Senuke • Angela’s Banklink • Linkjuicer • Blogging • SMM • Virtual Assistant • Personal Assistant • Article Writing • Spinning Article • Press release • Email Response Handling • Online Order Processing • Word Processing • Forum/Comment Posting • Social Bookmarking • Video Editor • Internet Marketing • Email Marketing • Link Building • Powerpoint Presentations • Web Development • Other Administrative Support
Re: Traditonal Demographics Do NOT Work with Generation V - That article is the first time I ever heard the term. I found this definition - [i:189o61sy]The term Generation V (for Virtual) is used to describe the online culture in which relationships, services and communication are carried primarily and preferably through electronic media. Generation Virtual is made up of people from multiple demographic age groups who make their social connections primarily online - through virtual worlds in online games, in social networks, as bloggers, or through posting and reading user-generated content.[/i:189o61sy] I like the targeting options the internet offers much better than the typical demographics. Age is particular is not nearly as effective in finding a target market unless you want to target kids. Too many of the typical demographics rely on stereotypes and just seems outdated for many types of promotion. That's one of the reasons this article title caught my eye. Shri
Web magazine publisher - My duties 1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!) 2) Write the articles 3) Format and upload them to the web 4) Email and network various contacts to get out the word that new articles are available. 5) Email authors, actors, etc. etc. to see if they want to do interviews. 6) Advertise for more contributors - and then edit and upload their material!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

10 Steps to Excelling at Franchise Sales

The State of the Sustainable Furniture Industry

Counselling - Who Needs It?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.