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Email Marketing Made Easy #06 - Website Advertising
| Guest post by: Gary Baker |
Article Overview: The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website. It works 24 hours a day, seven days a week.
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Free Download - Writing and Publishing eBooks Made Easy #14 - Your Sales Page and eBook Cover By Gary Baker |
Email Marketing Made Easy #06 - Website Advertising
The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website. It works 24 hours a day, seven days a week.
If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person...Working around the clock for you, even while you sleep!
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry. But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
"Digital" catalogues, Specific product information, Answers to frequently asked questions (F.A.Q.) Free stuff, such as courses, ezines or reports, Special offers or (printable) "coupons", Samples, demos or previews, Agreements, contracts or proposals, Transcripts and manuscripts.
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery! But that's not all...
You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website). Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in email 3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website? People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program! If you have an affiliate program, you can offer your affiliates a web form they can use to promote you - one that inserts and tracks their affiliate ID into their visitors' autoresponses!
Finally, you can create multiple accounts. While the benefit is self-explanatory, another is to track which product or web page pulls the most interest.
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About the Author: Gary Baker RSS for Gary's articles - Visit Gary's website I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE. I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE. Click here to visit Gary's website   10 Secret Steps to Wealth and 1 Easy Way To Become an Expert |
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Why Some Websites Sell and Others Dont?
- There is myth that if you build websites people will come. It is never through, you need to do a lot of things to make your website to work. You have many models of attracting traffics to your site.
PPC
Article Marketing
SEO
Press Release
Banner Ads
Forum Posting
Classified Advertising
Media Buying
Solo Ads
and a lot of more. If you are not doing any of the above your websites will just be one of the millions of the unknown sites in cyber space
Re: Email marketing strategy
- Email Marketing is successful only when you get a good list of targeted people. However, some people consider it as spam. It can work wonders for you if you have selected the appropriate list of people.
Website SEO Marketing Consultant from India
- Hi all,
I am search engine marketing consultant, and has worked on seo marketing of several online websites.
In case you need any help or facing any issue related to SEO/SEM, you can post your query.
I have 4 yeards of experience in following :-
a ) Search Engine Optimization/Marketing
b) PPC Promotion
c) Website Development too;)
Why should I hire a virtual assistant for SEO purposes?
- Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant.
Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain.
Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled.
Here are some of the services that a virtual assistant can do for you:
Traffic Geyser
Main Street Marketing
Data Entry
Web Research
Market Samurai
Managing Facebook
Managing Twitter
SEO
Local Business Listing Robot
Traffic Revolution
Infusionsoft
Senuke
Angelas Banklink
Linkjuicer
Blogging
SMM
Virtual Assistant
Personal Assistant
Article Writing
Spinning Article
Press release
Email Response Handling
Online Order Processing
Word Processing
Forum/Comment Posting
Social Bookmarking
Video Editor
Internet Marketing
Email Marketing
Link Building
Powerpoint Presentations
Web Development
Other Administrative Support
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