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Email Marketing Made Easy #07 - Newsletters/Opt-in Lists and Classified Ads

Guest post by: Gary Baker

Article Overview: Here, I'll discuss other people's ezines. First, realise that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive forms of online marketing currently available.

Email Marketing Made Easy #07 - Newsletters/Opt-in Lists and Classified Ads

Here, I'll discuss other people's ezines. First, realise that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive forms of online marketing currently available. Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted. In fact, there is a vast array of ezines and opt-in lists now available.

The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are. There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!

Keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business! Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!

Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker. You can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:

Buy classified ads in, Write articles for, Send press releases to, Or purchase "solo" mailings with. Just make sure to include your autoresponder's email link or web form URL either in their content or in the "signature file" section at the end (I'll return to "signature files" later).

Classified Ads

It goes without saying that there are thousands of places to advertise in newspapers, magazines, websites, ezines, journals, etc. Classified ads vary in terms of size and length, depending on where they're published. Online, most ads are 65 characters in length, and about four to five lines deep.

Being clear, highly visible and compelling is critical! Having a top spot is one important step. But another is to have great copy. Your ad must beg people to click it. Your choice of words can make a crucial difference.

First, find ezines and opt-in lists that target your audience. They should be #1. Find them through search engines and directories whose topics would appeal to your market. Then, seek out the major online services. They have popular classified ad boards.

Many online "malls" have classified ad sections, too. And finally, some portals, communities and directories (not to be confused with directories like search engines) will publish your "listing," which can also be a classified ad.

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Article Tags: autoresponder, classified ads, email marketing, newsletter, optin list



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