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Email Marketing Made Easy #08 - More Marketing Methods

Guest post by: Gary Baker

Article Overview: Here are some more marketing ideas: In "Signature Files" A signature file is what you add at the end of every email message you send, a few lines to advertise you, your website or your autoresponder. Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) hence a "signature file."

Email Marketing Made Easy #08 - More Marketing Methods

Here are some ideas of where to advertise your autoresponder: In "Signature Files"

A signature file is what you add at the end of every email message you send, a few lines to advertise you, your website or your autoresponder. Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) hence a "signature file."

You can add a signature file (also called a "signature tag") to all your emails, newsgroup posts, message board postings and discussion list contributions... It goes wherever you go!

Place your autoresponder email address (or website address that carries your web form) in your signature file. Typically, they are between three to five lines long... But no more! Why? By keeping your signature short and sweet it doesn't look like an outright ad. It should identify you, your business and your link.

Also, keep it under 60 characters in length. But you can use it to briefly and subtly promote a special offer, a free report, a website address, a free newsletter and so on. Like classified ads, the copy is VERY important. Here is an example of a signature file...

Regards,

John Smith, CE

Skyrocket your sales! Explode your profits! With ------

Once you've created a signature file with your autoresponder address, add it to all your emails, newsgroup and message forum posts, and article and discussion list contributions.

On Business Stationery

Add your autoresponder address on all of your offline printed materials: on everything, from business cards, letterheads, yellow page ads, brochures, you name it! If you have collateral materials such as brochures, if you advertise in print publications such as trade journals, and if you do direct mail marketing such as with postcards...Then maximize your autoresponder's visibility in them!

Don't forget that some people don't usually respond to online ads during company time for a variety of reasons. But if you promote your autoresponder offline, many will respond!

The possibilities are endless!

Nevertheless, don't forget to promote something for free (like a free ezine, a free report, a free course or a free ebook) in order to encourage your "offline" prospects to email you. Remember, since they're offline they have to go through the extra effort in emailing you. So, a plain email address won't cut it! (If it were the case, they would call you instead!)

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Article Tags: autoresponder, email marketing, signature file



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