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Email Marketing Made Easy #09 - Digital Products / Viral Marketing

Guest post by: Gary Baker

Article Overview: Digital Products (or "Viral Marketing") One of the biggest trends is a process called "viral marketing." It's not complicated... All it is, is a message that spreads from email to email, or email to web, like a virus. If you create a certain "buzz," your message will be passed around from person to person like wildfire.

Free Download - Writing and Publishing eBooks Made Easy #14 - Your Sales Page and eBook Cover By Gary Baker
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Email Marketing Made Easy #09 - Digital Products / Viral Marketing

Digital Products (or "Viral Marketing")

One of the biggest trends is a process called "viral marketing." It's not complicated... All it is, is a message that spreads from email to email, or email to web, like a virus. If you create a certain "buzz," your message will be passed around from person to person like wildfire.

But you can make it even easier by incorporating your message into a digital file. Why? Because with computers, it's so easy to simply copy and paste! For example, you can create an electronic book (or "ebook"), or a piece of software (also called "freeware").

For example, I offer a free ebook on my website. It has been downloaded and passed around thousands of times! The goal is to get the people who read the book to visit my website. I barely do any advertising at all, and from the book alone manage to receive thousands of unique visitors.

Whether you use an ebook or software file, hopefully your message will contain your website address. So, when it's passed around, people know where to go to get more!

But, why not use your autoresponder address?

In fact, you can use your Responder to attach these digital documents, and have people pass your autoresponder address around so they can get it faster! Or you can drive people to your website where there's a form people can fill out, receive the digital file in the reply and, at the same time, join your autoresponder opt-in list!

You can develop ebooks through simple software readily available to create, develop and compile your ebook and put your writing into a single, self-contained executable file.

A way to encourage people to download your book and pass it around is to give it "physicality." In other words, by creating a graphic cover of your book, you give it shape. Most people are more willing to download and pass around something they can see and appreciate and again there is software for developing book covers.

Write a short story. Create an instruction manual. Compile a synopsis of your website. Publish a collection of your best articles or past ezine issues. Or assemble a trial version. Then use your autoresponder to pass it around! "

Power up your follow-up" right now!

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Home > Home-Based-Business > Gary Baker > Email Marketing Made Easy 09 Digital Products Viral Marketing >
Article Tags: autoresponder, email marketing, viral marketing

About the Author: Gary Baker
RSS for Gary's articles - Visit Gary's website

I'm a happy husband of one and a sports mad dad of two who empowers individuals and businesses through personal development, online marketing and networking to Build Success without the BS!!

I'm an Aerospace Engineering graduate with over 10 years experience who retrained as an Inbound Marketing Certified Professional and now owns and manages part-time an online marketing business that specialises in building websites, SEO, PPC and Facebook fan pages, viral applications and contests. So if you'd like a FREE, no obligation consultation, quotation or review please feel to contact me HERE.

I'm also on the Executive Board of a global brand that gives away free products and services and shares great daily deals. So if you'd like to join our team as a Social Affiliate Marketer or advertise your products, services or daily deals to our millions of members around the world for FREE please don't hesitate to get in touch HERE.

Click here to visit Gary's website
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Re: 4 Ideas for Viral Marketing Re: 4 Ideas for Viral Marketing - I do agree with GT. Viral Marketing has various face and many people adopt different strategies. Some go for impressive sales pages, e-mail marketing, etc. I couldn't see much answer to this post. Let's hear from others too. Thanks, Robert
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