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Email Marketing Made Easy #10 - Offline Advertising

Guest post by: Gary Baker

Article Overview: First, while your business may be online or Internet-driven, don't discount using offline advertising in your portfolio of marketing strategies. In fact, there are many reasons for it. Of course, there are a lot of people online these days. But in many businesses and in some homes, many people still aren't. They may only use email (or only have time to use email). Some just visit social media sites. Or some mostly browse the web in public places, such as offices, libraries and schools. Try to get in front of these people, too!

Email Marketing Made Easy #10 - Offline Advertising

Offline Advertising

First, while your business may be online or Internet-driven, don't discount using offline advertising in your portfolio of marketing strategies. In fact, there are many reasons for it. Of course, there are a lot of people online these days. But in many businesses and in some homes, many people still aren't. They may only use email (or only have time to use email). Some just visit social media sites. Or some mostly browse the web in public places, such as offices, libraries and schools. Try to get in front of these people, too!

Press Releases and Publicity

Publicity is the cheapest and the most powerful form of advertising. Why? Because it comes from an objective third party... Such as in a newspaper article, for example. This way, it makes your "ad" more believable, credible and trustworthy since it comes from someone other than you... Plus, it doesn't appear as a blatant promotional message.

Press releases are great marketing tools to pull in inquiries and sales without spending a single penny on advertising. You can use the same technique as before to capture emails.

Let me explain. Of course, the foundational component of the news release is the news aspect. You have to be newsworthy! You must tell a good story that people want to talk about or report on. But here are important elements you must include: 1) a good headline; 2) an informative story; 3) a number of quotes and reactions; and 3) the sender's contact information.

In this last section (the contact information), add a small signature file offering readers something for "free" if they respond to you via email to your autoresponder opt-in list. Reporters and news editors are always looking for content and newsworthy items. If they like your story, chances are that they will publish your autoresponder's address, too!

So, why not take advantage of the opportunity!

Word of Mouth

If the people who responded or have requested your "free report" also like it, they will send or pass your message along to their friends or family who they think may like it, too. Remember when we talked about "viral marketing?" It's simply human nature. Of course, many people will pass it around without you knowing. But encourage viral marketing by adding a notice to that effect within your message!

For example, it may say something like: "Do you know of anyone who might like this report? Feel free to pass this message along to anyone who you feel may enjoy it, too."

Now, make sure the new recipient also joins your opt-in list! Say something like: "If someone passed you this message and you want more information like this, then email [link]." Or, you can even redirect them to a "tell-your-friends" web page that will send your autoresponder's link, either email or web form, to their friends...

But in order to give your viral marketing campaign leverage, don't forget "other places" on the Internet you can use to advertise your autoresponder. For example, there are...

Newsgroups

Message boards

Online communities

Article contributions

Discussion lists

Online guestbooks

Reciprocal (or favorite) links

Archive of your articles

Ad or banner exchanges

Etc, etc, etc.

Advertise your autoresponder in your signature file or subtly within your non-commercial posts on these locations. For example, while posting, offering more information on the topic by advertising your free report via autoresponder is a good way to keep your posts short, sweet and on-topic!

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Article Tags: autoresponder, email marketing, marketing strategies, offline advertising



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