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Email Marketing Made Easy #15 - Writing Effective, Sales-Generating Emails

Guest post by: Gary Baker

Article Overview: Writing an effective, response-generating email ad, whether it's a small, six-line ad or a full-length "solo" ad, is not as hard as it seems. It really needs to follow six simple steps:

Email Marketing Made Easy #15 - Writing Effective, Sales-Generating Emails

Writing Effective, Sales-Generating Emails Writing an effective, response-generating email ad, whether it's a small, six-line ad or a full-length "solo" ad, is not as hard as it seems. It really needs to follow six simple steps:

Create an attention-grabbing headline, State a problem (and present a solution)

Increase desire with ego-driven benefits, Use power words (like the word "FREE")

Call for some kind of action and reinforce a sense of urgency.

Let's take a look at these steps in a little more detail. Here's an example of an ad I have seen used recently...

"UNLOCK THE MOST POWERFUL SECRET TO DOUBLING YOUR SALES!"

That secret is "follow up" -- but the trick is to be fast, repetitive, personalised and consistent. Email autoresponders do all that for you ... And more! SAVE time and money.

1. The Headline "UNLOCK THE MOST POWERFUL SECRET TO DOUBLING YOUR SALES!"

For starters, this ad has a headline that sucks you in to the ad and makes you want to read more. I mean, let's face it: who wouldn't want to know how to double his or her sales? The headline entices you with a powerful benefit and makes you curious. In fact, an attention-grabbing headline is proven to result in as much as a 1,700% boost in response rate!

2. Problem/Solution "That secret is "follow up" -- but the trick is to be fast, repetitive, personalised and consistent."

The body of the ad then gets straight to the point and tells you what the secret is right away. But it then pushes "hot buttons" by stating a problem and offering a solution."New, sophisticated autoresponder does all that for you. And more!"

3. Benefits "SAVE time and money."

The problem is solved but only if the prospect takes your solution... And it may not be enough. So, the trick, here, is to increase desire by conveying more benefits of your offer.

4. Power Words - GET YOUR FREE TRIAL NOW!

Words that help increase interest, curiosity and desire are those that help to paint vivid pictures in the mind, and offer some kind of direct incentive or reward to the reader. For example, some words are proven to "pull" more, such as: "discount," "guarantee" and "free." But obviously, no incentive can be more direct than one with the word "FREE" in it!

You may offer a free report, a free ebook or a free ezine, then use it in your email ad for your autoresponder. Here's how I do it: Marketers grab a FREE report: "How to Double Your Sales With a Proper Email Strategy"!

5. Call-to-Action

Don't be shy. Tell them what to do. It's the most vital step to follow! This can be as simple as telling the reader to visit your website right now or to email an autoresponder address.

6. Sense of Urgency

Finally, try to create scarcity with your ad or add a sense of urgency. Make the offer time-sensitive or quantity-bound. The more you do, the more responses you will get!

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Article Tags: email marketing, generating sales, marketing, simple steps, writing emails



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