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Email Marketing Made Easy #17 - Mailing Lists and Email Collection Methods

Guest post by: Gary Baker

Article Overview: Many Internet marketers will tell you that the only reason to have a website is to capture email addresses and build a mailing list. While I wouldn't quite go that far I do agree that capturing an email address is essential to building long term relationships with potential customers. Indeed there are many websites that I only visit in response to an email (newsletter, product offer or similar).

Email Marketing Made Easy #17 - Mailing Lists and Email Collection Methods

Autoresponders and Internet Marketing Many Internet marketers will tell you that the only reason to have a website is to capture email addresses and build a mailing list. While I wouldn't quite go that far I do agree that capturing an email address is essential to building long term relationships with potential customers. Indeed there are many websites that I only visit in response to an email (newsletter, product offer or similar).

Autoresponders and Mailing Lists

Over the years autoresponder systems have evolved to include the ability not only to respond to messages but to initiate them i.e. they have developed many of the functions of mailing lists and vice versa. Therefore the distinction between the two is very blurred such that autoresponder software/services have the ability to manage mailing lists and vice versa.

Collecting Email Addresses

When people think of collecting email addresses they often think of websites and website forms. However to collect email addresses you don't need a website, and you certainly shouldn't be limiting your email collection to just your website form. Any business can collect email addresses to stay in touch, and because email is less intrusive than a phone call more people will willingly give their email address than their telephone number. When collecting addresses always make clear to them why you want it and what you will do with it. This is especially true for email addresses that are collected offline as the subscribers may not be so internet savvy

Online Email Collection Methods

Visitors to your website require a reason to part with their email address so you need to offer something in exchange. The most common methods of email addresses']);"> capturing email addresses are: Offer free download (ebook,report etc) Free Competition, Free Newsletter, Free Software /tool

Offline Email Collection Methods

Ask for it when you talk to your customers on the phone. This strategy is particularly useful for consultants, restaurants, cinemas etc. In short any business that currently asks for a return phone number can ask for an email address.

Ask for it when making a sale. Again especially useful for businesses that ask for an address (making deliveries). Use competitions and notify via winners email. Ask/encourage your existing subscribers to forward your email to a friend.

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Article Tags: autoresponder, email addresses, email collection, email marketing, email newsletter, internet marketers



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