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Email Marketing Made Easy #23 - Going a Step Further

Guest post by: Gary Baker

Article Overview: To this point, I'm sure you understand the concept. But now, let me show you how you can start seeing the immense profitability in using "smart" autoreponders specifically. Let's say that the people who requested your information got it, read it over but pushed it aside... They're just undecided at this point and want to "think about it." It's understandable. But if you leave it at that, here's what can happen...

Email Marketing Made Easy #23 - Going a Step Further

Going a Step Further... To this point, I'm sure you understand the concept. But now, let me show you how you can start seeing the immense profitability in using "smart" autoreponders specifically. Let's say that the people who requested your information got it, read it over but pushed it aside... They're just undecided at this point and want to "think about it." It's understandable. But if you leave it at that, here's what can happen...

They're too busy and never go ahead, They lost or misplaced your email,

They became swamped with other emails, They deleted your email by accident,

They forgot about your offer, They lost interest in your offer,

They found a better offer elsewhere, They forgot how to contact you,

And so on. Can you see the problem?

With an "intelligent" autoresponder you can set it up so that additional reminder messages are sent out to your prospects automatically! By increasing the number of exposures to your message, your prospects will likely never forget or lose your email, and your prospect will think of you first when they do go ahead!

If, out of those 300 initial information requests, 10 people go ahead, the remaining 290 are kept for you, added to your autoresponder cycle and automatically followed up with...... As many times as is necessary!

Moreover, they're instantly added to your database, so you can contact them at any time, in the future, when you want! That way, you can start building a targeted opt-in list! On top of getting automated, sequenced follow-ups, you can use it to publish an ezine, promote offers from partners or affiliates, or make special announcements!

Doing so, you've not only raised the chances of selling to that customer but also increased that customer's lifetime value by increasing the number of sales... With the same customer!

For example, let's say your business is about car parts. Your initial reply sends information about your business, or perhaps about a specific part a person wants more information on. They then get an email follow-up, once a week. They finally decide to buy. But in a few weeks down the road, you email them about, say, another part to go with the same car! In other words, you can get them to buy again and again! They bought from you once, so trust is already established... Your client acquisition costs are virtually non-existent!

One of the underlying benefits of smart autoresponders is that you can use your autoresponder for mailing list management. It's like putting permission marketing into overdrive! In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements... Including special backend offers!

Smart autoresponders allow you to promote to a growing base of email addresses that you establish over time. But before starting the process, you need to start capturing emails!

Whatever it takes! You can also collect all types of information, like first names, last names, addresses, etc, which you can add to your emails! There's a lot of power in personalisation! Then start "monetising" your opt-in list! For example, make backend offers, joint venture offers, even endorsed offers (such as with a product you are an affiliate with) and so on!

If you DON'T try to capture your visitors' emails while they're at your website, you will lose these prospects forever. You want to keep them coming back or stay in touch with them! Once you collect email addresses from your autoresponder, add them to your prospect list and send them updates, news and, of course, product offers. Your list is your goldmine!

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Article Tags: email, email marketing, marketing



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