Tweet

10 Vital Elements of Your Web Stats

Guest post by: Terri Seymour

Article Overview: Your web stats are an important collection of information regarding your site’s visitors, referrals, and other essential information. This information is important to you because it can help you measure the success of your marketing campaign, determine where to improve your site and how to tweak your site for success!

10 Vital Elements of Your Web Stats

Your web stats are an important collection of information regarding your site's visitors, referrals, and other essential information. This information is important to you because it can help you measure the success of your marketing campaign, determine where to improve your site and how to tweak your site for success! Below are ten vital elements of your web stats and why you should study them.

1. Unique Visitors - This component will tell you exactly how many people have come to your website. No matter how many pages this visitor clicks to, he is counted as one visitor. You need to utilize this statistic to see if your traffic is improving over time or getting worse. This will help you determine if you need to enhance your search engine rankings and other methods of getting traffic.

2. Location of Visitors - Knowing where your visitors are coming from is important because you can research how to reach a wider worldwide target market. You can see where the largest percentage of people are coming from and work on expanding your global visitor base.

3. Search Phrases - Your web stats will let you know exactly what search phrases/keywords people are using to get to your site. Studying this critical component can help you fine tune and improve your keywords and site content for better placement in the search engines.

4. Referrals - Referrals are websites or pages from which your visitors have found you. Study them to find out where your traffic originated and exactly how they found you. You can find out who is linking to you and which of your articles are bringing you more traffic. You can then submit these popular articles to more sites.

5. Pages - This item will help you determine which of your site's pages are the most popular and which ones are not visited much. Analyze this info to see why some pages are so well travelled and some are not being used much at all.

6. Entry and Exit Pages - Analyze this information to find out where people are entering your site and from which page they leave the most. This can help you stress your sales pitch more on certain pages and learn how to keep visitors from leaving other pages. Put special offers on popular landing pages. Spice up or add more interest to pages from which people are leaving. Study those pages to see what could be making them leave as opposed to exploring additional pages.

7. Time of Day - Your web stats will tell you the time of day when each visitor came to your site and visited individual pages. This can help you schedule chats and/or webinars and can help you determine when to publish new content and/or special offers and sales.

8. Days of the Week - This information will help you in much the same way time of day stats help you. Study the stats to find out when to offer specials, teleclasses, chats, contests etc.

9. Length of Visits - This critical information can help you find out if people are lingering on your site and taking the time to read the content or if they are clicking a page and leaving almost immediately. Studying this information can help you find where to improve your pages and find ways to get your visitors to stay longer.

10. Error Reports - Find out if people are having trouble accessing any of your pages and getting error codes. With this info, you can correct these errors promptly so people will not leave your site.

Web stats can look overwhelming and seem a daunting task but it is vital that you learn what all the statistics mean and how to interpret the information they give you. Look at the statistics as a whole to find out the trends but also study the individual stats to see how you can refine your site and your marketing campaigns to bring you more traffic and longer visits to your site, thus increasing the chance for more sales conversions.

Related Articles
  THE TOP THREE WAYS TO EVALUATE YOUR PR
  If You Don’t Avoid These SEO Mistakes, You’ll Kick Yourself Later
  Hits, Visits, Conversions and other Stuff!
  5 Elements Your Website Must Have to Build Relationships, Be Irresistible and Increase Sales
  Blog Statistics Can Help You Improve Your Traffic
  Are you watching your Article marketing stats?
  Increase B2B Sales by Managing Your Prospecting and Sales Ratios
  FRANCHINSING - ARE YOU READY TO GROW - ELEMENT 1
  Why You Want Your Design Layout to Look Like CRAP!
  Spam Continues to Try To Pollute The Universe
  My Advice for Other African Startups
  How to Start a Small Business in the State of Montana
  5 Ways to Benefit from Real Time Data
  Home Business Affiliate Programs - Where to Start?
  Flickr Marketing 6 Awesome Tactics to Promote Your Website on Flickr
  SEO Translation- The Complete Guide to Multilingual SEO
  Management Development - Four Advanced Coaching Skills
  Where are Your Earnings Headed
  So Many Affiliate Programs! Which One Do I Choose?
  Totally connected ...but are we in touch?

Article Tags: more traffic, resell ebooks, Terri Seymour, visitors, web analytics, website stats



Related Forum Posts
Elements of Style - Can't comment on the two books you listed, but Strunk and White's Elements of Style belong on every writer's shelf.
Elements of Style - [quote="BuzzAroundBooks.com":285x8n54]Thanks for the book recommendation OmnivoreInk! But can I ask if "Elements of Style" provides any tips on writing professional ad or web copy?[/quote:285x8n54] Well... kinda sorta. It is a reference work that you can use to check on proper grammar (the difference between "then" and "than" and "affect" and "effect," for example, whether commas belongs inside or outside quotation marks, stuff like that.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Making the Most of Your Trade Show Experience

Reverse Mentoring

Is the Media to blame for losses in super?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.