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Guest post by: Isabella Fiorentino Become an Author

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If you are like me and hate selling, you are not alone. 85% of people who own a business hates personal selling or trying to convince their prospect that their product is the best. So what do we do? How do you stay in business with no personal selling or convincing ever? Don’t you need customers to keep your doors open? Of course you do, but chasing your prospects down will not only make them run; they will rent a jet and fly to another country to your competition. Ouch! But how can we stop this downward spiral? Attraction marketing. “Attraction marketing? I have heard of that before, how does it work?” Well, in simple terms it is like being attractive, with your flashy bling bling and the opposite sex takes notice as you walk into the room. In other words, it is letting the customer make the decision to seek you out. And when they do the seeking; you know they are ready to do the buying too. They have already convinced themselves that you are the one they need. And how do we present ourselves above all the rest to get our prospects to find us? That my friends, is the golden question. The answer lies in the way people behave naturally. In this world, you have leaders and you have followers. The followers flock to the leaders, why? They want to be around greatness and maybe learn to become a leader themselves. So, you need to present yourself and your company as a leader in your industry. How do you do that? Simple, you solve problems. Find out what your customers need and what problems they are having, and if you can solve it or answer their questions you become a leader. They will then seek you out and if you have products they will buy because they now trust you. See how that all works? And if you can do this, you will not only stay in business; but you will never have to sell or convince ever again. A great resource is Mike Dillard’s book, ‘Magnetic Sponsoring’. Good luck and God Bless!

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