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Article #34 What Type of Coffee/Marketer Are You?

Guest post by: Isabella Fiorentino

Article Overview: Are you bold and daring like Turkish coffee? Or do you market like watered down decaf? Here are the three types of coffee/marketing personalities. Which one are you?

Article #34 What Type of Coffee/Marketer Are You?

Are you bold and daring like Turkish coffee? Or do you market like watered down decaf? Here are the three types of coffee/marketing personalities. Which one are you?

1. Turkish Coffee-Decisive Competitive. Turkish coffee is very fine ground up beans, which makes it the strongest type of coffee in my book. This type of coffee is bitter and bold; it jumps up and bites you just when you least expect it. The marketing personality that goes with this type of coffee is Decisive Competitive – you tend to approach problems with decisive competitive actions to solve them. You are a go-getter with a driving force, which allows you to make determined, competitive, strategic moves in your marketing campaigns. And your competitors get bit never knowing what hit them.
2. Columbian Coffee-Inspiring Enthusiastic. Columbian coffee is smooth and rich and has larger beans than the Turkish coffee. Exciting flavors in its own right. The Inspiring Enthusiastic marketing personality is the same way. These marketers tend to “throw stuff” out there. They get excited and enthusiastic one day and try a bunch of different sparatic marketing techniques hoping something sticks. Then another day puts a few articles smooth-talking and inspiring people to join his/her team. In other words, this marketer keeps you guessing; therefore the competitors cannot follow or copy his/her campaign.
3. Decaf Store Brand Coffee-Wishy Washy. As you have guessed this is the weakest coffee out there; even worst is the instant kind. If you are a coffee person, you know what I mean. This type of coffee is quick to make so a lazy person can roll out of bed, make the coffee and hurry to the couch to watch Netflix. And that brings me to the Wishy Washy marketer. Did you catch that sentence about the lazy person? That is how the Wishy Washy marketer works or rather, doesn’t work. He/she places one classified ad then sits back and expects the money just to roll in. ‘The Internet fairies will find that one tiny ad and bring the customers flocking to buy so I can get rich.’ Says the Wishy Washy marketer on the couch drinking his/her Decaf Instant Store Brand Coffee.

Ok. Do you see why it is bad to be the third kind of coffee/marketer? I hope you at least see that being one of the other two marketers would be the way to go. Hope you enjoyed reading. God Bless.

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Article Tags: columbian coffee, decaf, personalities, turkish coffee



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