Article #36 How To Establish A Web Presence
An important component to your success on the Internet is
of course, your website. The difference in an ok website and a great one will
determine whether or not you will have steak on your table or bologna
sandwiches. Adding video and lots of pictures will ensure they stay on your page
more than a few seconds. But also adding an RSS feed with fresh content daily
will keep them coming back for more.
Encourage feedback by adding a blog to your website where readers and customers can answer the question of the day for example. An interesting idea is to put a puzzle for people to solve and get 10% off their next purchase. This will also keep them coming back to your website. And that’s what you want.
Another way to establish web presence, is to connect your website to multiple websites. These other websites could be other sites that you link to or a website you create off your main website page. The idea is to expand the content and create value.
Creating successful adcopys for your websites that are compelling and motivating are key elements to your online presence. Adcopys should have a catchy headline to capture interest to read further. When you write your adcopy, write from the heart. Tell a story and tie it in with some training or facts about your product or service. Don’t forget to add video or pictures that make your story easy to remember. If your adcopy is entertaining, you will have repeat visitors for sure.
So, in essence, to establish a web presence you will need an awesome website with links to multiple web pages. Those webpages should have compelling adcopys that would send prospects to take action and buy your product or service. Along with blogs to create relationships and encourage feedback, you will quickly gain a web presence and following. Good luck and God Bless.