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Article #39 How To: Online Advertising & Pay Per Click
| Guest post by: Isabella Fiorentino |
Article Overview: Pay per click and online advertising are types of ads where the advertiser captures the attention of a prospect and gets them to take action and click on the ad. They are then taken to a page that will capture their name and email for more information to be sent to them.
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Free Download - Making Money Online with Clickbank and Twitter By Isabella Fiorentino |
Article #39 How To: Online Advertising & Pay Per Click
Pay per click and online advertising are types of ads
where the advertiser captures the attention of a prospect and gets them to take
action and click on the ad. They are then taken to a page that will capture
their name and email for more information to be sent to them. Search engines
like Google, Yahoo! and MSN charges the advertiser an ad space for a certain
time, or charges the advertiser per click every time a prospect clicks on the
ad. Each click in a pay per click ad can cost the advertiser from a penny to
three dollars or more depending on the keyword or tags they are bidding on.
The higher your bid for that
keyword or tag, the more often your ad shows up and gets clicked on. The
keywords you pick would tell Google, Yahoo! and MSN, which target audience you
are paying for. To get started with any of these search engines, you would
create a pay per click account. You would then create campaigns and ad groups
for each of the keywords or tags you want to optimize for. The easiest way to
do this is create a seed keyword like shoes and create ad groups for each kind
of shoes like tennis shoes.
The more specific you are with
the keyword or tags, the more you target your prospect on your pay per click
and online advertising. When this happens, the person searching for tennis
shoes will find your site ‘relevant’ to tennis shoes and will purchase because
they found what they were looking for.
And that is the key to the
keywords and tags you pay to advertise for. See what is on the capture page and
landing page; find keywords and tags for that page, and use that in your pay
per click advertising. Pay per click and online advertising is simple anybody
can do it. The advertisers have more control over their target audience and
budget. In pay per click advertising it is easy to see which keywords are
working because you will see a ton of leads and clicks. And more importantly
cash in your pocket. Good luck and God Bless!
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Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
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