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Understanding the Different Types of Joint Ventures

Guest post by: Suzanne Morrison

Article Overview: Are you considering doing a joint venture but are not sure what the different types of joint venture are that you can do? Then you need to understand exactly what the different types are so you can easily decide which type you want to do.

Understanding the Different Types of Joint Ventures

Are joint ventures something you are thinking about doing but not sure how to go about doing that? Then you should know what the various kinds are so you can easily decide which type you want to do.

There are many different types of joint ventures and it is a good idea to look carefully at each type before deciding which one would best suit what you want to accomplish. Here are some of the more common types that you can do.

1. Cross promotion - This is where you joint venture with a partner and they take your product and promote it to their customers and then you also at some point take their product and promote it to your customers.

2. Create a new product - With this type you would find someone to joint venture with that can help you create a new product that you can then both promote and make money from. Be sure that the person you partner with has the skills needed that you don't to get the product completed successfully.

You can also partner with a larger group of people to create a particular product. Just be sure that you approach the people with the skills needed and that the JV will be a benefit to everyone in the group.

3. List building - This is a very popular type of joint venture. All you do is find a partner that will help you build your list successfully while you also help them build their list. This is also good for cross promoting your products.

4. Testimonial exchanges - You can find a partner to trade testimonials with. This is good for all partners involved because testimonials give you traffic, free exposure, and backlinks.

If you ask for a JV partners testimonial though you need to be prepared to write your own for their website.

5. Ezine ad exchange - You can joint venture with other publishers and exchange ads with them for solo ads or classified ads. Some partners will also exchange ezine articles with you. Just be sure that the JV benefits both people before approaching publishers with your offer.

Now that you understand the various types of joint venture you can determine which ones you want to use. Using joint ventures to build your business is definitely a good idea but be smart about it.

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Article Tags: joint ventures, types of joint venture
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Related Forum Posts
Joint Ventures?? - I read this following paragraph in another business forum. Has anyone used joint ventures and had successful results? How do you go about setting up joint ventures? [quote:3vnvuml9]Joint Ventures have been, and always will be one of the most powerful marketing tactics ever, and for good reason. They are easy to set up, and they cost you nothing and if set up correctly will allow you to have more customers than you can handle! So if you promote a great product or service and want to expose it to more prospects, or you you seek ways to increase your sales, but aren't quite sure how to go about it you should definitely consider harnessing the power of Joint Ventures And the best part is that anybody can start using joint ventures to skyrocket their profits. It doesn't matter what you sell, or where you sell it.[/quote:3vnvuml9]
Re: Marketing a company - Get their contacts from someone who had been marketing to them before and do Joint Ventures with the guy
Free Ebook on Joint Ventures - Julie, you might be interested in the free ebook offer through Dollarmakers.com on Joint Ventures that has upto 30 variations for a small business to create joint ventures. Once you've read it I'd be happy to share more advanced ideas based on the book.
Different types of funding - Business Relationship Funding This is another source of funds that can be overlooked. It may be possible to introduce potential alliances to add value to both parties. It may produce an ultimate exit route in the medium to long term. Joint Ventures: Requires a legal agreement embodying the deal and another company Partnerships: Two companies collaborate with possible funding. Joint working relationships: These are an informal partnership which may be more project specific where the parties can share resources. Agencies: These can be geographical or product specific and generally incorporates a payment for the right to the agency. Distributors: Very like an agency but may not necessarily involve up front payment. Alliances: These do not require a separate company and can be embodied by a legal agreement to work together. Trade investors: Otherwise known as Corporate Partnering. This can be a good way to involve a much larger company in the business with a view to possible trade sale further down the line. Associates: This can be a loose arrangement with no fundamental commitments either way, rather like a preferred supplier. Equity Swop: Two companies exchange shares to a similar value to develop both businesses. Franchises: This can allow the business to grow without further direct investment. Licensing: This involves licensing a product or service to enable others to sell it. This requires you to own the intellectual property.
Joint Venture - How did the seminar go yesterday? Joint ventures can open up so many possibilties and are a great way to promote your products and/or services to a whole new and with the right base, to a targeted audience. Chris


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