Tweet

Buying Flooring Leads? A Contractor's Personal Experience

Guest post by: Jean-Marc Begin

Article Overview: Do you buy flooring leads? As a sales and marketing professional with a back ground in the flooring contracting industry I have come across and bought into many marketing platforms. I've done home shows, flyer campaigns, email campaigns, pay per click, cold calling, newspaper and classifieds.

Buying Flooring Leads? A Contractor's Personal Experience

As a sales and marketing professional with a back ground in the flooring contracting industry I have come across and bought into many marketing platforms. I've done home shows, flyer campaigns, email campaigns, pay per click, cold calling, newspaper and classifieds. At some point I finally settled on buying flooring leads. THIS WORKED! I started getting a more consistent flow of concrete flooring leads. My cost per lead was around $8. Not bad considering the average sale of a decorative concrete floor is $3000 in my area.

There were several problems however that I was not aware of while reaping the rewards of this new found customer source.

Problem #1 - Every penny I spent went into the hands of the company I was buying leads from. This is fine in the short term, your money goes out and more money comes in the form of customers. What if you could get the same or more leads, at a higher quality and at a lower cost all while increasing control of your image, web properties and longevity. How does that sound? It's totally and realistically do-able.

Problem #2 - The effort you are paying a leads generation company to go through in order to produce traffic for you is generating completely temporary results. If you stop being their customer every one of your lead sources closes down. This is not safe. What if that company went out of business? Where would your clients come from? How would you be found?

Problem #3 - You have no control. You have zero say in how a lead generation company markets or represents you.

Problem #4 - You are paying a lead company to use your funds to develop a brand. Their brand. This doesn't do a thing to help your company grow. All it does is help the company you buy flooring leads from find more leads to share between you and your competitors. How does that make fiscal or marketing sense?

I've shown you today 4 of many reasons why you should consider making your own flooring leads. I invite you to look further into this process with us. We look forward to showing you the ropes and bringing you closer to a marketing trifecta that will not only completely eradicate your marketing costs but expanded your revenue streams and personal branding.

Stop over paying for your marketing. Learn what you need to know in order to create and manage your own branded sales lead machine.

JMBegin

Related Articles
  Let’s Talk About Flooring
  Tips For Dealing With Contractors
  How to Creatively Increase Your Sales
  Answering Service Helps Increase Profits
  Do You Want Personalized Tax Debt Relief Leads?
  Actions upon Contacting Your own MLM Lead Prospects
  Leads for the Sales Force - Not
  Small businesses turning to contractors
  Effective contract solutions
  Hottest Low-Investment Franchise Opportunities Available
  Do You Think Buying Contractor Leads is the Best Way to Get Clients?
  Want to Learn How to Generate Lawn Care Leads That Work?
  Be Remarkable!
  Optimizing Your Website For Local Searchers
  Contract work: the pros and cons.
  Who is Considered an Independent Contractor
  What to do with a "cold" lead
  Why Do You Buy Interior Design Leads?
  SALES & MARKETING - ARE THEY COMPATIBLE FOR MARKET SUCCESS?
  Dealing With Contractors Teaches Valuable Lessons About Business

Article Tags: buy flooring leads, concrete flooring leads, flooring leads, leads generation company, sales leads
Referred by: http://jaykubassek.com



Related Forum Posts
Re: Template of Service Agreement/Contractor Agreement - Shimmy- I, too, would be happy to share my template contract for a service provider. But beware, a template agreement may not be sufficient to properly address your needs. Some key differences between Employees and Service Providers: 1. Tax Status. Employers are responsible for withholding tax on employee's earnings. Independent Contractors are responsible for reporting their income/taxes. There is a significant reporting burden and liability associated with this. 2. Confidentiality/Intellectual Property. Often times, employee handbooks will specify an employees confidentiality obligations and many states impute a duty of loyalty. Contractors are under no such obligations absent a written agreement. Same thing for IP/Creative works. The copyright Act draws a sharp and significant distinction between employees and contractors when it comes to ownership of creative works. 3. Liability for tortious acts. Generally an employer is liable for the tortious acts of its employees under the theory of respondeat superior. An entity hiring a contractor may/may not be liable, but without a written agreement for the contractor to indemnify/defend the hiring entity, their may be little recourse against the contractor. There are many other subtle differences too numerous to mention. I hope you find this helpful.
Re: 3 Ways to Grow Your Business in 2011 - Hi David, I've had a lot of success by building my own media list and then emailing out the reporters when I have a story. I've also used PR Leads (paid program) which got me into the New York Times and Forbes. I haven't done much with online press releases - from what I hear they can help you with your SEO but they don't get much mainstream media attention. Let me know if you have any specific questions and I'd be happy to help!
Re: Are you going to use Facebook Timeline? - Hi apu, I Recently used Facebook Timelines, actually it seems like a Facebook blog which makes profile page more attractive but i don't think it will help in internet marketing because it also slow the speed of Facebook Page. Share your Experience!
Picking a corporate lawyer - Hi Everyone, I was just curious to know what's the most important criteria a small business owner should look at when choosing a corporate lawyer? -Cost/hr? -Location? -Reputation/Referral? -Experience? -Personality? How did you pick your lawyer? And what's a fair price to pay per hour? Thanks
Re: Twitter vs Facebook - I know this is a naive question but i'm really not sure: What do you tweet ? Business? promote your business? Personal? Are there things you can't do? ALSO :Is there a rule book? Is there a success formula using twitter?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Basic Operating Question (BOQ) for Empowerment

Word of Mouth Marketing Tips Fuel Success

Intro to Search Engine Optimization

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.