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2 Article Marketing Essentials

Guest post by: Jeremy Barker

Article Overview: If you take part in any type of article marketing for your business there are 2 essentials that get abused and usually this causes the article marketing process to not go as planned for an individual.

2 Article Marketing Essentials

If you take part in any type of article marketing for your business there are 2 essentials that get abused and usually this causes the article marketing process to not go as planned for an individual.

1) Do Not Create Content That Does Not Help The Reader in Some Way

The major point here is to work on your own research and create your own context within an article. Is it ok to research a topic? Sure it is but make sure that the words are yours and the ideas have come from you. Make sure that the ideas that you have are not just some random “junk” that means absolutely nothing to someone when you are just trying to fill up enough space to submit your article to directories. The object of writing articles are so they will be found and you will generate leads because of your content. I will not click on your lean generation page if the article I am reading is no good. Just simply put. Along this same line is putting your link in your articles. This is fine (where allowed) as long as your link has a direct impact on the article that you have written. If your article and your link are not “linked”, do not put a random link in your article. Make sure you put your link in your bio or resource box.

2) Failure to realize the promotional opportunities of article marketing and how to maximize these areas.

Yes, things are changing to a new generation online but if you want your article found, you must promote it. How else to better promote and get a more automated response than by keyword and the strategic placement thereof. When you are writing your article use specific keywords that have to do with the main topic of your article. By you using these high profile keywords the search engines will crawl your articles and bring them to the tops of the search engines so when people search for your topic, you can be there. (Please keep in mind that this doesn’t happen overnight”. Target marketing is another way to make sure that the promotion of your article is headed to the correct and best group of individuals.

For any marketing strategies you must create a marketing strategy and a plan and stick by that plan.

Good luck with your article marketing.

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Article Tags: article marketing, internet marketing
Referred by: http://jaykubassek.com



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Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
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