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Social Media Principle 7 – You NEED To Listen

Guest post by: jon leuty

Article Overview: Previously when planning a marketing campaign, vast amounts of time and money were invested in ensuring the final product was as perfect as it possibly could be. This is because once the campaign was launched, it was out there to be judged for the duration.

Social Media Principle 7 – You NEED To Listen

"Striving to be right first time is no longer acceptable. It means you're not willing to listen.

We could take beta off all of our products tomorrow, and we wouldn't actually have accomplished anything...If it's on there for five years because we think we're going to make major changes for five years, that's fine"" Google co-founder Larry Page.

Previously when planning a marketing campaign, vast amounts of time and money were invested in ensuring the final product was as perfect as it possibly could be. This is because once the campaign was launched, it was out there to be judged for the duration. When looking at digital, we need to adapt our behavior as the medium allows us fluidity.

It is in itself sociable. We have the ability to listen to what is being said about our campaigns, to ask people how they would like to see it develop and even to involve people in its creation. This information should help us shape what the outcome should be. Contingency budget should be kept aside once a campaign has gone live to enable the agency to shape it based on the feedback taken from its audience.

New possibilities open up within digital every week, and so it's even more possible that brands will be entering into the unknown. If they want to be seen as ‘being the first' then they must accept this and open up opportunities within the community to help shape these possibilities.

People are very forgiving if they feel they are being listened to. Digital isn't necessarily going to be the most beautiful element within a campaign, but it is going to be the one that people will feel the strongest bond with.

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Article Tags: Facebook, Google, Marketing, Social Media, Twitter, YouTube
Referred by: http://carboncopypro.com/



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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