Define Your Business

• Unique Selling Distinction
• What does this mean?
• What do you Specialize in?
• What makes you unique?
• This USD should be the answer to your clients problems?
• Make is simple and clear.
• Spend a lot of time on this, getting it right.
• Ask your clients, what their problems are?
• What do your clients like about you?

• Do your research?
• Why are you different?
• Why should your customers come to you?
• What makes you different from your competitors?

• What is your Goal/s?
• This needs to be very specific?
• What you want to achieve?
• What is your Net Profit for a specific timeframe?

• Define your client, write down everything about your client - sex, occupation, children, partner, problems, house, car etc.
• If you know who your client is, then you can come up with the Sale Copy to market to your client.
• In this you need to talk to your client as if they where sitting next to you.

• Will you sell products?
• What type of product?
• Do you have to post this product, do clients come to you, do you email or download this product

• What are you going to do? Be very specific
• How you are going to do it?
• When will you have this completed by?

• With any Business, you MUST Test and Measure with the Market, to so what your clients want and how do they want it? Test, Test and Test again.
• Copywriting
• Type of Marketing
• Website conversion
• Traffic to your site
• Traffic to your Office, Store
• Clients new
• Clients existing
• Clients to purchasers
• Product costs and purchases