Internet Users Hbk - Chapter 13d. How to Advertise Your Business
Chapter 13D. How to Advertise Your Business
13.20 List BuildingIf you have been kicking around the net for a while; someone will always tell you “the money is in the list”. Great, but what if you have a 30,000 member downline, as I had with Vemma, but you have no access, you effectively have nothing, unless one of your downliners’ is real, a producer, a leader, and helps build you some income.
For that matter, your sponsors can pull your downline and move them to another program. Later, we will discuss some list scams, guaranteed signup as such.
A Basic Guide to List BuildingWithout the list, your internet business is a non-entity. It is that simple. The lifeblood of online businesses such as network marketing or MLM and content-driven sites rely on their lists. In fact, every beginner and experienced internet marketer by now is probably familiar with the mantra, 'the money is on the list.' This is why careful attention is required in order to build a listing that is relevant to a specific marketing campaign. Here is some essential information you need to know about list building:
What, Exactly, Is a List?It is simply a mailing list - a list of names and corresponding e-mail addresses, each of which represents a potential customer, subscriber or recruit. Each time you have news, updated information, a fresh article or video or are promoting a new product; you will be using this list to send e-mails to.
How Lists Are BuiltThe most common way of building a list is through on-site invitations. Let us say you are promoting a weekly newsletter regarding pet care. Now a newsletter is useless if it does not have any readers, so your goal is to find as many subscribers as you can.
To do this, you must create an invitation from your website through a signup tag. This invitation must contain all the necessary information that your subscriber will need to fully understand what exactly it is you are offering. The opt-in invitation should be specific to a particular product or service you are trying to promote.
In this case, the tag should inform the recipient that it is an invitation to sign up for a weekly newsletter that will be sent through e-mail. Something like, 'To receive more tips or articles on pet care, sign up for my free weekly newsletter.
Once the recipient agrees to be part of your listing, you can then keep his e-mail address in a database or a spreadsheet. You could use a program to help you manage and organize this listing so e-mail addresses relevant to a particular product or service you have are easier to access.
The Importance of Effective List BuildingAn effective list building effort should result to a quality list. A quality listing consists of individuals who belong to your target audience.
If your website is about pet care, for more detail visit to www.mailing-list-gold.com then the quality audience for you is one that is composed of pet owners and pet lovers. Anyone who is uninterested in pets will not and should not be part of your list building efforts.
The goal here is simple - effective list building helps you filter a segment of the huge market out there that will not respond favorably to your campaigns. With a quality list, you are more likely to interact with an audience who is more likely to participate in your marketing efforts, for more detail visit to www.freelist-pro.com sign up for future offerings, become your recruits or referrals or even purchase from you.
Opting inThere is one very important thing you should remember about list building and that is permission. It is considered an unethical practice for a legitimate online business such as yours to include e-mail addresses of people to your list when they did not agree to such an arrangement. Without an express permission from these people, your e-mail messages, no matter how well intentioned, will be viewed as spam.
Effective list building involves permission-based marketing which comes in the form of the opt-in listing. The opt-in list is simply a list of e-mail addresses of people who agreed to a specific offer you made. Without this explicit expression of acceptance, you cannot and should not include these individuals in your list, no matter how tempting or valuable they are.
What are the Best Techniques For MLM List Building?If you have ever tried to build an MLM list, you know how difficult it can be. There are quite literally dozens of excellent tools and techniques available for MLM list building and building an opt-in list for your MLM website.
This article provides covers eight proven MLM list building techniques to create and expand a profitable opt-in list of qualified MLM prospects. For more details www.37-list-building-secrets.com MLM list building is similar to the human emotions of dating. If you start out on the wrong footing, you may ruin a potential rewarding relationship between you and the subscribers.
On the other hand, if you provide valuable information to your list, you could look forward to building valuable and lasting relationships. When you start your MLM list building, do some due diligence and research on what your target prospects are looking for. If you already have a list, ask your prospects what kind of information or service they desire in a broadcast email.
In its simplest form, list building a two-step process: the one-step is the act of capturing a potential customers name and email address and the second step is to use that information to create a relationship with that person. Notice I said create a relationship not to sell. I will get back to that in a minute.
You want to use your list building process to collect the names and email addresses of as many people who have shown an interest in you and your business as possible. You want to put a list-building link (subscription form or something like it) in front of as many visitors as you possibly can.
This will also show that you care about your customers and help build a long-term relationship. You might go one step further and search for fresh and exciting things that you think they will be interested in. Having new and fresh things to excite your customers will definitely keep them waiting for your next email. Here are eight techniques for MLM list building.
Get in touch with other newsletter editors and offer a trade for advertising. They promote your newsletter and you do likewise. Be sure to choose publications that are related to yours but not direct competitors. Registering your Newsletter with Newsletter (eZine) Directories such as jogging, directory of ezines is an effective MLM list building strategy. It helps increase the number of links to your website and newsletter.
Another MLM list building approach is to offer your subscribers a free tool, e-book or report when they subscribe. For more details www.mailing-list-gold.com Write something original that they cannot get anywhere else, and you will add value and establish your expertise. Brand your newsletter by creating a unique image and advertising headlines that you use as you promote it both online and offline. Invite your current subscribers to forward your email newsletter to others. Following these MLM list-building strategies will help you attract qualified and educated MLM prospects. Techniques
How to Build Your List of Leads QuicklyYou know that it's much easier to earn a profit from a lead that has already shown an interest in what you have to offer. Chances are very good that if someone has already signed up, or "opted in" to receive updates from you, then they are willing to take a look at products and programs that you recommend.
So, if you want to make any type of steady money online, the first thing you'll need to do is create a mailing list of subscribers. Keep in mind the bigger your list grows the more profitable it will become. But for the purposes of this article, beginning your list and getting a few hundred subscribers will do just fine and help you begin earning some extra cash.
There are actually several ways to quickly build a list of subscribers. I'm going to describe a few ways to get started below. If you don't understand some of the things that I talk about mention, don't worry I will do my best to clear things up for you in upcoming articles. And remember if you have any questions you can contact me at any time. Just use the link in my author box to visit my blog. Let's get started...
Place a Sign-Up Form for Your ListFirst, place a sign-up form for your list on your website, blog, and even on your "About Me" Pages on your favorite social or auction websites, like Facebook, My Space or EBay.
If you need help doing this it's best to check with your autoresponder service. They should have complete set-up tutorials and if you don't have an auto-responder yet, it's vital that you choose the right service. There are a couple of good ones, and I personally use and recommend Aweber.
Join Free-to-Join ListsThere are list building programs, such as Listdotcom and ListQuik that are free to join. With these programs you sign-up, and then promote the service using the marketing materials that they have created for you. Put them up on your blog and website, and interested people will subscribe under you.
You then get to mail to these new members as well as the number of people that are allowed when you first join. Often there is an upgrade that gives you the ability to mail to several thousand people once or up to a few times every week.
You can do joint ventures.Once you have a list of a few hundred people then you can build faster by getting in touch with the owners of similar lists or ezines and strike a deal for a JV. This involves recommending each other’s newsletter or product to your own subscribers. Keep in mind that most people don't just sign up to one list so it could be very beneficial for both of you. You may also want to check out JV-Network.com. It's great for finding joint venture partners.
Join product giveawaysThese are simply another form of joint venture. They usually consist of several list owners banding together and offering one of their products for free to anyone who participates in the event.
This benefits you as a contributor by requiring all of the people who want the product you're offering to register for your list so that they can download your gift. These events can bring you hundreds of new subscribers targeted to your niche.
There are several other ways and ideas that will help you build your list, but these suggestions should get you headed in the right direction. The main goal is to start a list of valid email addresses that opt-in, which means they give you permission to send them email.
Using any of the four ideas above, or better yet, starting all of them one by one will begin building your list. Out of the four ways above the fastest way to amass more subscribers is by participating in giveaway event.
You can find them by subscribing to free marketing ezines, and by joining specialized marketing forums such as Free Advertising Forum, The Internet Marketing Warrior Forum, or IM4Newbies Forum.
When building your list it is a good idea to avoid safe lists, MLM programs, or purchasing lists of random bulk email addresses. These methods are nearly useless for list building purposes, and are huge time-wasters.
Now let's discuss how you will compile and manage your marketing list. You can accomplish this with an autoresponder system. There are two main types of autoresponder to choose from: A php script that you run yourself, or an online service that you register for and pay a monthly fee.
You can download a free script from Hotscripts.com or do a Google search to find other script sites online. If you prefer not to go through the lengthy and confusing process of setting up your own mailing list script, then just go with one of the paid services. The one that I use is Aweber.com, and another good one is GetResponse.com.
A terrific feature with these autoresponder is that you can sign up for a free account, in order to experience the service before you spend any money. This is a great way to get started with list building when you're budget is limited. QuickList
13.21 Free For All (FFA) & ClassifiedsThere are hundreds, probably thousands of free advertising sites available to you on the worldwide web. Most offer classified ads that cost you nothing. Others offer free links to your page or web site. Here are some tips that might make the process simpler and a couple of things that you might consider doing first.
Have Your Ads Ready to GoYou should have several variations of each ad. Some should be 25 words, some 50 words, and some 100 word ads. Ideally you should have them already typed up on your text editor such as Write or NotePad, so that you can just call one up and paste it into the box that is normally found at the site. This will speed up the entire process
When You Go To Each SiteCheck out what the policies and procedures are. These will normally tell you the number of words that are allowed, how long your ad will stay listed and any restrictions. They will also tell you whether theyprovide an active link for your URL and/or email address.
Go To the CategoryGo to the category that you are considering and check out other ads listed. See how they are set up. This will also show you if they furnish active links and how they are set up.
If the site does not provide active links then you haveto include your site URL and/or email address in your text if appropriate. When reviewing the ads, check to see if any are similar to your ad. If so, consider changing your headline or wording to make it a little different. Also check the sequence of dates of the ads (if the dates are listed) to see whether your ad will be entered at the topor the bottom of the list. Many of the sites rotate, with the oldest falling off as new ones are added.
If You Plan To Maintain Ads on the Free SitesConsider creating some type of log or index card system. List thesite address, how long the ad will stay up, how many words and the date it expires, plus anything else you might think is appropriate.
Some sites we have placed ads listed our ad for seven days, two weeks, thirty days and others longer. Each is different. Some send you an email reminder that your ad is about to expire, but most do not. Therefore, it is advantageous to keep some type of log if you are going to place these type ads on a regular basis.
Some sites also offer upgraded or premium ads. For an additional nominal amount they will list your ad with a color headline and your ad will stay at the top of the category you choose for a predetermined period. Some of the upgrade offers are pretty good and insure that your ad will not get lost in the hundreds of other ads that may be inthe same category.
Remember, your goal is to create traffic to your web site or inquiries regarding your product and/or services. This is just one of a number of avenues to use in your marketing plan. You should also include paid advertising, direct email (not spamming), and targeted advertising inezines such as the one you are reading. JoeRienbold
Are Safelists Safe?If you are like me, you are ALWAYS on the lookout for an easier way to sell your products, get people to join your opportunity, or subscribe to your ezine. Today we take a look at how to do that using safelists. Safelists CAN BE one of the hidden gems of Internet marketing. You can sell any product or service with safelists, but if you are a member of SFI, Cash Evolution, or another opportunity-oriented program, pay special attention.
If you've ever wondered "Do people really READ that mail?" or "Isn't that just a trick to get my email address?" then read on. Today we look at the good, the bad, and the ugly when it comes to safelists. Here is a situation that happens every day. A person, much like you or me, who wants to quit the day-to-day grind of working for someone else, joins an affiliate program. Alternatively, maybe they create an eBook. Or maybe they invent a product they want to sell. In any event, they are now entering the world of Internet marketing.
That is right folks, 97% of us will fail online. The only sure way to become one of the 3% (no, I am not selling an eBook) is to use EVERY tool to your advantage. Let's look at one of the lesser known, yet more powerful, tools available.... safelists.
What Is A Safelist?A safelist is an email mailing list that people join (of their own free will) which enables them to send email offers to all the other members in exchange for agreeing to receive email from those other members. So you get to mail, but you have to agree to receive mail too.
And no one gets spammed. Some safelists are free while others charge a small annual fee. Those that charge a fee often offer you the ability to send mail without having to receive any. So how does this crazy arrangement work? Don't people just sign up with a Yahoo account and never read the mail in order to get to send mail? Today, safelists have grown up. It had to happen. After all, every advertising medium started out rough and then became more polished.
Safelists Have Matured In Three Important WaysIn order to get people to actually read the mail that is sent, smart safelist operators now give away cash money every week. The trick is; they hide it in some random email. So in order to win the $1000, you've got to read the mail. This strategy alone has caused safelists to become very appealing, since much more of the mail is now being read.
Safelist owners have instituted rules to stop people from ruining their list. By placing a limit on how often you post, banning attachments and more safelist operators control their lists tightly.
Safelists have become web-based. This is the big one. You NEVER download some list, add them to your address book and send to them via your email program. It's all on the web now and can be done in only a few minutes. And the mail is sent from their web server, not yours.
Why Use a Safelist?This one is easy. Ever see those ads, "Send your message to a zillion people a day without spamming!!!" While the message may be what you find at the north end of a southbound bull, the IDEA is not. Safelists attract thousands and thousands of people who want to promote the affiliate program they recently joined, test market a new product or service, get people to sign up for their newsletter, and more.
These people are opportunity seekers. While they may not read the latest herbal Viagra ad that is sent to them unsolicited, they DO pay attention to ads from the safelist that interest them. And there are thousands of members to advertise to.
How to Use a SafelistIf you are going to use a safelist to promote your product, service, or opportunity, do it smart. Here are some key elements to help you get started. This is hard-won information, folks, so use it wisely.
USE ONLY WEB-BASED SAFE LISTS.
NEVER download a list, buy a CD, or anything else where you send the mail from your ISP. You will lose your Internet connection and more. If you stick with web-based safelists you will do well.
FOLLOW THE RULES.
I know you wouldn't violate the rules on purpose, but who has time to read all that fine print? Let me save you some time. If you don't promote porn or hate, don't use an autoresponder as the email address where you receive mail, and don't post more often that you are allowed (each list has different rules), you will be fine on 99% of safelists. So go forth and make money!
HERE IS AN INSIDER TIP FROM THE DOE INSIDER.
This one really works, although it sounds stupid. Don't try to sell your primary product on safelists. Told you it sounded stupid. What I mean is this: People on safelist read a *lot* of mail. Don't try to close the sale in the three to five seconds they give you.
Think of it just like you would a classified ad. Use a powerful headline (subject line) and try to create *curiosity* about your product. Get the reader to send for more information or visit your website. Use safelists to get them into your marketing system, and let your follow-up system make the sale.
Don't hype it up and don't over-promise. What you offer is the real deal. Tell them what's in it for them. That's what they want to hear. And don't copy and paste the same ad that every other affiliate is using. If at all possible, write your own ad or pay someone twenty bucks to write you a good one. But don't sound like everyone else.
TARGET YOUR AD.
Good safelists are broken into categories you choose when you join. This way you can advertise to a smaller, but much more targeted, group of people who have expressed a prior interest in your product or opportunity.
USE THE POWER OF REPETITION.
Get a great ad. Go to your safelists on a set schedule and post the same ad over and over. This really works! The reason it works is that repetition is the mother of learning (surveys prove people need to see the same ad seven times in order to buy), in addition to the many new people who join the safelist every week. It doesn't matter if you are sick to death of your ad. It matters that your ad works. When it stops working, pull it. Until then, if it ain't broke ... don't fix it.
Are Safelists Really Safe?To be sure, there was a dark side to the old-fashioned safelists. You would sign up and get spam out the ... ear. It still makes sense to use a free email account on safelists, although it is not as critical as it was before. And now you can pay a little and never get mail.
The good news is that safelists have been around long enough that they have become a legitimate Internet marketing tool, even if most of your competitors haven't figured that out yet. Big-time Internet marketers like Andrew Fox and Lawrence Pryor have started their own safelist services. Most well- known Internet marketers have used safelists from time to time to boost sales or add new subscribers to their ezine.
The bottom line is this: safelists work. How well they work is up to you. Use the information above as a starting point and give some safelists a try. Don't expect to get rich overnight, but you should see results quickly if you do it right. Good luck! CharliePage
How to Successfully Market With SafelistsOpt-in email safelists are one of the best Internet marketingstrategies for getting your product or service immediately infront of many thousands of people. In this article, I will show you how you can successfully work with them.
Benefits of opt-in safelists
Email to thousands - this can be done with free safe lists or paid safe lists. Even if you only get a 1% response from thousands, you interact with those that will respond.
Its immediate – you can instantly send your ad and receive an immediate response from those interested. With ezine ads, you often have to wait for days or weeks before your ad is displayed.
Test your product or service – safelists are a good place to begin testing your ad, before you spend a lot of money on other advertising methods.
Track your ads – track those ads that pull the best. (Some safelists incorporate tracking in their subscriptions). You can then use these same ads repeatedly in other forms of advertising. The key is to have a great headline, because users will be scanning them for what catches their eye.
Low cost way of email marketing – this is a much faster,less expensive way to market than offline marketing. You can reach many more people in a shorter space of time.
No fear of spamming or being penalized for spamming – this is because all subscribers are strictly opt-in.
Types of Opt-in Safe Lists
Free Safelists – Pros
It is free to email to the whole list – you can mail to all freeand paid subscribers.
|Fills your email box with thousands of offers from othersubscribers.
Email to thousands immediately
|No tracking of ads provided
Pays commissions on referrals
|Email once a week only
Paid Safelists – Pros
Email the list (free and paid) every day or every 2days
|Most customers will not see your ad at all. People on these lists are more concerned about others seeing their own ad, than seeing yours.
Does notrequire you to receive other e-mail ads from subscribers.
|Lose money if you paid to subscribe, but did not get any sales.
Membership fees are low
Tracking of your ads
Pays higher commissions
Personalize your messages
How to Use Safelists EffectivelyChoose A Targeted List – if you are targeting Internet Marketers,then don’t subscribe to lists that are contains home owners.The more focused the list, the better your chances of success.
Use A Benefit-Laden Headline in Your Ad – if you don’t capture the attention of users in the brief second they see your headline, they will pass you by.
Use A Follow-Up Strategy – direct customers from your ad toyour web site or your sequential autoresponder. It often takesup to 7 times for users to see your ad before they respond toyour offer. Instead of losing them after the first message,allow them to see another sample of your offer by following upon them every few days. This will increase your chances ofmaking the sale.
Tracking and Testing – track the responses to your ads to knowexactly which one works and which does not. You can then testwhich headline pulls the best. After a one-month subscription,you will have some idea if the safelist is worth staying with.If it isn’t, unsubscribe!
If you are getting a good response from the free lists, thenpay the monthly subscription fee, so you can send your ad moreoften. You will also benefit from all the features they
Use Several Safe Lists – subscribe as a free member to severalpaid lists. Test which safelist pulls the best response. Paidsafe lists are of higher quality than the ones that are free(no paid subscriptions). As a free member, you can often sendyour ad once a week to all members. If the response is great,pay your subscription and send your ad more often.
Utilizing Opt-in safelists is one strategy in your marketingarsenal that will quickly determine if your ad will besuccessful. Now explode your sales by implementing an email marketing campaign. Herman Drost