Internet Users Hbk - Chapter 13e. How to Advertise Your Business
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I Read Your Ebook, and it Gave Me A Headache! - By Dr Don Yates Sr PhD
During the past three years online, I've learned some great ways to do just that. Today I'd like to share them with you. Don't worry; I'm not going to tell you to spend days and days at free classified sites or newsgroups. The methods I will be sharing with you are much more powerful.
So how does the cost-conscious marketer get the best free and low-cost exposure? Simple. By utilizing various forms of the best free marketing tool ever invented... Email! There are many ways to utilize email marketing. For the most part, email marketing can be broken down into two distinct categories... Targeted and Untargeted. First, I'll touch on the untargeted, just to show you why it is a waste of time.
Let me explain exactly why... "Spamming” or sending mass email to "unqualified" email addresses is considered bad "netiquette". If you send unsolicited email to addresses that do not want commercial email, not only do you risk the reputation of your business, you can get into more trouble than you would expect. What kind of trouble? Well, since many ISP's do not allow this activity, they will discontinue your account as soon as the inevitable complaints start to trickle in. If you want better results without the risk, consider the following alternatives...
- "Opt In" email list rental.
- Ezine advertising.
- Ezine publishing.
- Email Discussion group participation.
You just sit back and wait for the orders! When I released my book, "Insider Internet Marketing", I used this method and sold a few thousand dollars’ worth of books in a two-day span. The company I used is called Postmaster direct.
Take a look at the advertising section of your favorite email ezine. The reason there are so many ads there is because the advertisers get results. Not only do you reach your target audience, you reach them by the thousands. Of all the online marketing methods available, ezine advertising could be the most effective.
Many larger companies are just starting to realize this and are entering into this exciting new advertising medium. Compared with the high costs of web site banner advertising, ezine advertising is a bargain.
Unlike traditional newsletters, there are no printing or postage costs. Since your own cost is zero, you can offer free subscriptions, thus insuring a steady flow of new prospects. To get started publishing your own ezine, you do not need to pay for list management. You can manage and deliver your ezine yourself with a good email program like Qualcomm's Eudora or Pegasus Mail by David Harrris. These are the best email programs available on the internet and they can be downloaded for free at the following URL's
Once you have your email program installed, practice mailing to a few people at once by using the BCC (blind carbon copy) feature. It's important to use the BCC field when mailing to a list. This insures that everyone on the list does not see other email addresses on the list. No one wants their email address publicized all over the net. After you have perfected your emailing skills, all you need is some subscribers. That is easy; simply post a message announcing your newsletter to the "NewList Announcement List". Full details on posting are here:
Discussion lists also allow you to ask for help from others with similar interests. What's more, you can assist people in need while your sig file (the footer you include at the end of every email message you send) invites readers to your site.
Discussion group marketing works because the posts are delivered directly TO a targeted audience. Once again, push marketing at its finest! In addition to posting to discussion groups, you should consider advertising if the group you join offers it. No matter what you are marketing online, participating in discussion lists makes sense. Not only will you learn some valuable information, it's is a great way to soft-sell some of your wares.
To find some discussion groups on your particular area of interest, visit http://www.e-groups.com. While you're there you can even start a group of your own!
Now that you are armed with the facts about email marketing, go out and start your email marketing campaign today! And remember, whatever email marketing method you choose, be sure that everything single email you send out includes your URL and a brief description of exactly how YOU can be of service to anyone who may be reading that email! JimDaniels
Sometimes it can be difficult, and easy, it takes time adjusting. It is very important if you want to make money on the internet. This will help promote more traffic to your blogs and articles.
Use social bookmarks. You should use social bookmark sites like Digg, Mixx, and Stumble Upon as ways to promote your blogs, or articles. It is a great way to expose more views to your work. You are going to need to create many backlinks, and use good SEO words when it comes to making money online. Those are key.
Also, check out shetoldme. It is a promoting site, that allows you to not only create free promotion, but they have a Google AdSense program. If you have a Google AdSense blog, you are probably familiar with it.
If not, you need to sign up for Google AdSense, which is free. You keep 100% of the shetoldme clicks on Google AdSense. This is great way to make money on a site, while getting more traffic at the same time. Check out Xomba as well, to create links to your sites. They also have a Google AdSense program to make money from as well. You can also write articles on their site. Both sites are extremely helpful.
Use search engine submissions. Go to submitepxress.com, for free submission. Your blog or articles will go to over 40 search engines. Why just limit your exposure to Google, or Yahoo? This is a helpful way to drive more traffic to your site. You cannot underestimate the smaller search engines, and using them to drive traffic to your site. Obviously, Google and Yahoo are the big ones, also very important but there is also more competition on those sites. The more search engines, the better for your site.
I retreated to my 1-on-1 networking, just me and my computer. I knew the computer and it knew me and my frustrations. Although I belonged to several social networks including a paying Direct Matches, now called myNwtworkingPro, I could not find the satisfaction that I was looking for in trying to interact with these members. For the most part, unless they were really social, the interaction was more of spam and link pushing than trying to get to know me and interact with me.
As of this writing, myNetworkingPro has gone into Phase2 with a cleaner interface, improved communications, etc., and is now considered a must-have social business network and is the largest such site online.
Swom became my first real social business network where I took an early position and leadership role in helping others focus on business, connecting and interacting with others. Since then I have added several others all of which support our ISA Groups: Swom, BizOppers, Fast Business Network (formally Sonar 247), ISMmagic, myNetworkingPro and ApSense.
While these sites all have different personalities, benefits, etc., the members all represent leads, FREE Leads for your business opportunities. While the previous post “Use social networks to promote your work” closed with “If you want to make really good money, I wouldn't rely on that alone, though”. I haven’t found the statistics as yet, but I feel that these social business networks are increasing market share as advertising resource that cannot be ignored.
I am sure not many might admit it, but every member that you connect with is a potential Lead for your business ops, but like many downlines, the numbers mean little, unless you learn to cultivate them. Unlike neighbors, that you cannot always choose, members can be connected and disconnected. (I disconnect with the spammers and link pushers) Be sure to consider Social Networks as one of your better resources. Where else can you talk and interact with your leads.
It's important to understand that simply submitting your blog to search engines doesn't mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine.
Second, leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commenter’s website. It's important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more.
You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you have linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!
Doing so can be considered spamming and could have negative results such as your blog being removed from Google's search entirely.
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I Read Your Ebook, and it Gave Me A Headache! - By Dr Don Yates Sr PhD
About the Author: Dr Don Yates Sr PhD
RSS for Dr Don's articles - Visit Dr Don's website
Author Internet Users Handbook, 2012, 2nd Edition (Full Version) - A Comprehensive Guide to Avoiding Scams Online While Doing Business.
The handbook is also available Internet Users Handbook, 2012, 2nd (Free Articles and Downloads)
Founder: The Internet Scams Anonymous (ISA) Groups
Forex, Investment Adviser, Business Entrepreneur, Mentor, Coach, Adviser
MBA, PhD Organizational Development and Human Behavior, Dissertation"Top Performers"
Former US Navy (enlisted and officer) 17 years, 2 sons in Desert Storm
Founding President/CEO/Broker La Jolla Newport Financial, Procomp Computer Services, Inc and Investment Quality Real Estate ((IQ), La Jolla California and Incline Village (Lake Tahoe), Nevada 1/1/1981. Bootstrapped $137 into $15 million plus. International Financial Adviser/Consultant for business, commercial and real estate development
Top Civilian for Aircraft Maintenance on the Staff of Commander US Pacific Fleet. Business Entrepreneur, Founder, Chairman, Director, CEO, President of a dozen successful ventures since age 8
Business Adviser, Mentor and Coach for start-up and existing growth companies.
Click here to visit Dr Don's website.
More from Dr Don Yates Sr PhD
Internet Users Hbk - Preface
Inet Users Hbk - Chapter 12
Inet Users Hbk - Chapter 2
How Have You Prepared 4
News and Updates April 2012
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