Start Your Own Stimulus Plan With Renewed Client Interaction
Start Your Own Stimulus Plan With Renewed Client Interaction
This sad tale is a great example of a fundamental mistake organizations are making during this current economic downturn. Everyone’s becoming anxious about the future and forgetting the present. Let’s re-direct the focus. Concentrate on the origin of your corporate income – your client!
Pull out that dusty client list that has all the names of all the clients you've ever worked with, and call each one. Ask them how business is, how’s the service or widget (you sold them/they were looking for) working for them? Mention any significant service changes that have occurred since their last interaction with your company. Don’t focus on yourself, and don’t try to make a sale. This activity is about establishing customer loyalty.
Do not stay on the phone if they clearly have no interest in the conversation or appear distracted. Expeditiously acknowledge their situation and politely inquire if there’s a more appropriate time for you to call again, because you really are interested in knowing how the service or widget is working for them. A polite goodbye, and you’re off that call and on to the next one. But first…
Make notes! Did the client mention anything they might be in the market for in the future? Personal information mentioned in conversation is a great tool for ongoing communication. Don’t pest! Determine a reasonable period of time before you contact them again. Wait three – four weeks before sending them a company flyer or newsletter. Mass mailings end up in the trash. If your timeline allows the customer the opportunity to link your phone call with the mailing, all the better. You want your company’s name to be first and foremost in their mind the next time they require a service that you provide.
Brainstorm with others in your office. What forms of customer contact make sense for your business? Develop proactive responses for typical questions or comments. Utilize a list of key points rather than a script. Above all, remember that it is all about the client.
Start Your Own Stimulus Plan With Renewed Client Interaction - To learn more about this author, visit Dale Little's Website.
Like this article? Share it with your friends
Yesterday a representative of my wireless provider called. I was up against a deadline and didn’t have time to complete their customer service survey. There was nothing I could say to dissuade the rep from reading her script, in it’s entirety! The purpose of this survey: How’s our customer service? Do we serve your needs?
This sad tale is a great example of a fundamental mistake organizations are making during this current economic downturn. Everyone’s becoming anxious about the future and forgetting the present. Let’s re-direct the focus. Concentrate on the origin of your corporate income – your client!
Pull out that dusty client list that has all the names of all the clients you've ever worked with, and call each one. Ask them how business is, how’s the service or widget (you sold them/they were looking for) working for them? Mention any significant service changes that have occurred since their last interaction with your company. Don’t focus on yourself, and don’t try to make a sale. This activity is about establishing customer loyalty.
Do not stay on the phone if they clearly have no interest in the conversation or appear distracted. Expeditiously acknowledge their situation and politely inquire if there’s a more appropriate time for you to call again, because you really are interested in knowing how the service or widget is working for them. A polite goodbye, and you’re off that call and on to the next one. But first…
Make notes! Did the client mention anything they might be in the market for in the future? Personal information mentioned in conversation is a great tool for ongoing communication. Don’t pest! Determine a reasonable period of time before you contact them again. Wait three – four weeks before sending them a company flyer or newsletter. Mass mailings end up in the trash. If your timeline allows the customer the opportunity to link your phone call with the mailing, all the better. You want your company’s name to be first and foremost in their mind the next time they require a service that you provide.
Brainstorm with others in your office. What forms of customer contact make sense for your business? Develop proactive responses for typical questions or comments. Utilize a list of key points rather than a script. Above all, remember that it is all about the client.
Start Your Own Stimulus Plan With Renewed Client Interaction - To learn more about this author, visit Dale Little's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Dale's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Addictive Entrepreneurship Red Realestate CSS Template Business Building Check List Maximize Trade Shows Increase Sales |
|
 | ||
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||