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Finding and Forming Your Corporate Identity
| Guest post by: Donna Flagg |
Article Overview: Just as individuals need to know who they are in order to lead fulfilling and successful lives, so too do organizations need to be clear about their identities in order to establish a stronghold in the marketplace. Your identity as a brand and essence as a company is the equivalent to an individual’s personality. It informs your culture the same way personalities instruct behavior. So understanding yourself, knowing what makes you tick and having a grasp on how you are viewed and experienced by the outside world all serve to inform the decisions you make about your behavior in business, life or both. The key is to put a little time toward thinking about it and having fun in the process.
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Free Download - The Difference Between Managers and Leaders is A Lot & Not Much By Donna Flagg |
Finding and Forming Your Corporate Identity
Just as individuals need to know who they are in order to lead fulfilling and successful lives, so too do organizations need to be clear about their identities in order to establish a stronghold in the marketplace. Your identity as a brand and essence as a company is the equivalent to an individual’s personality. It informs your culture the same way personalities instruct behavior. So understanding yourself, knowing what makes you tick and having a grasp on how you are viewed and experienced by the outside world all serve to inform the decisions you make about your behavior in business, life or both. The key is to put a little time toward thinking about it and having fun in the process.
One interesting way to define your company’s “personality” is to brainstorm who your organization would be if it were a person. The idea is to conjure an image of an individual, and then shape it into a shared vision that appropriately reflects the characteristics of your brand. By opening an opportunity to agree and disagree on who you should and shouldn’t be in order to support your business goals, you form a culture that understands the company’s core attributes from the inside out.
You can see what I mean by the looking at the Mac/PC “guy” commercials that caused so much debate last year. You have two men who clearly personify the essence of their respective brands and bring then them to life in what they say and wear, the way they look and dress and how they speak. You can create the same visual, cognitive and behavioral identity for your business by simply asking, then answering the question, "If our company were a person, what would he or she be like?"
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Article Tags: answering the question, business goals, business life, commercials, core attributes, decisions, grasp, having fun, little time, mac pc, marketplace, personalities, personality, shared vision, stronghold, two men
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About the Author: Donna Flagg RSS for Donna's articles - Visit Donna's website Donna Flagg spent over 15 years in business before founding The Krysalis Group, a consulting firm specializing in management, marketing, training and sales and their respective relationships to business results. Her management career began in sales at CHANEL, and before branching out on her own, she spearheaded a new training function within the Investment Banking Division at Goldman Sachs. After earning a BA from Rutgers University and gaining experience on the front lines of Corporate America, Donna went on to attend New York University's Graduate School of Education where she obtained a master's degree in Organizational Development and Human Resource Management, and a post graduate degree in Business Education. She has also been a speaker at City University of New York (CUNY) and New York University through Stern Business School and Delta Pi Epsilon, a national honorary professional graduate society in business education and training. In addition, she speaks at various conferences including those conducted by The Business Leadership Network and The Conference Board, where she was also on the advisory committee for the Enterprise Learning Strategies Conference. For her communications expertise, Donna was invited to be a host at the Liz Claiborne Leadership Offsite to discuss branding during their "Progressive Dinner" event and more recently, a speaker at the Inc. Leadership Conference in Dallas, TX. Donna is the author of Surviving Dreaded Conversations and is blogger on Pyschology Today and The Huffington Post. She is frequently featured in the press for her workplace expertise in outlets including CNBC, the New York Times, WOR, and XM Satellite Radio. Donna currently sits on the Board of Directors of the Randy Foye Foundation where she actively participates in its mission to assist children and families in Newark, NJ. Click here to visit Donna's website   Employee Benefits A New Perk for the Broken Hearted The Difference Between Managers and Leaders is A Lot Not Much Scaling Efficiencies and Reducing Redundancy by Connecting People with Products Creating Healthy Work Environments How to Write Better Job Descriptions |
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