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Scaling Efficiencies and Reducing Redundancy by Connecting People with Products
Written by: Donna FlaggArticle Overview: People often have a hard time grasping the idea that marketing and training are more similar than they are different since historically the two have always operated in silos strictly independent of one another. One department always handles the “people” while another takes care of the “products.” On one level, that’s fine since each involves its own specialization. But at the same time getting the full potential out of employees and products should not entail too divergent an approach.
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Scaling Efficiencies and Reducing Redundancy by Connecting People with Products
Sometimes I get a strange reaction from people when I explain our company and say that we don’t think there is any difference between marketing and training. People have a hard time grasping the idea at first since historically the two have always operated in silos strictly independent of one another. One department always handles the “people” while another takes care of the “products.” On one level, that’s fine since each involves its own specialization. But at the same time getting the full potential out of employees and products should not entail too divergent an approach.
If you think about it, they are more similar than they are different. Each has an audience and whether you are in marketing or training, you need to motivate, educate and affect a group of people. A good marketer would never put a product on the market and accept a dissatisfied customer, nor would he/she tolerate a product that didn’t work or that failed to capture the full target audience. A trainer should be no different. Good marketers sell products, good trainers sell learning and good companies integrate the two. So when compared, we see that the fundamental tenets are actually the same. You have an objective around which you must build a message and then all of your strategies must be implemented to reinforce both.
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About the Author: Donna Flagg RSS for Donna's articles - Visit Donna's website  Donna Flagg spent over 15 years in business before founding The Krysalis Group, a consulting firm specializing in management, marketing, training and sales and their respective relationships to business results. Her management career began in sales at CHANEL, and before branching out on her own, she spearheaded a new training function within the Investment Banking Division at Goldman Sachs. After earning a BA from Rutgers University and gaining experience on the front lines of Corporate America, Donna went on to attend New York University's Graduate School of Education where she obtained a master's degree in Organizational Development and Human Resource Management, and a post graduate degree in Business Education. She has also been a speaker at City University of New York (CUNY) and New York University through Stern Business School and Delta Pi Epsilon, a national honorary professional graduate society in business education and training. In addition, she speaks at various conferences including those conducted by The Business Leadership Network and The Conference Board, where she was also on the advisory committee for the Enterprise Learning Strategies Conference. For her communications expertise, Donna was invited to be a host at the Liz Claiborne Leadership Offsite to discuss branding during their "Progressive Dinner" event and more recently, a speaker at the Inc. Leadership Conference in Dallas, TX. Donna is the author of Surviving Dreaded Conversations and is blogger on Pyschology Today and The Huffington Post. She is frequently featured in the press for her workplace expertise in outlets including CNBC, the New York Times, WOR, and XM Satellite Radio. Donna currently sits on the Board of Directors of the Randy Foye Foundation where she actively participates in its mission to assist children and families in Newark, NJ. Click here to visit Donna's website   Consensus Building Can Be Too Much of a Good Thing Management Technique Reverse Feedback Strategic HR Plans Integrating People and Business Scaling Efficiencies and Reducing Redundancy by Connecting People with Products A Better Way to Implement Mentoring Programs |
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