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Social Media Management in the Workplace
| Guest post by: Donna Flagg |
Article Overview: Three easy cut-and-dry steps to get Web 2.0 under control in the workplace.
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Free Download - The Difference Between Managers and Leaders is A Lot & Not Much By Donna Flagg |
Social Media Management in the Workplace
It’s all over the media and training seminars are popping up everywhere
while HR departments and managers alike struggle with how to reign in
the power (and distraction) of social media in the workplace. Yet, I’m
hard pressed to see what all the brouhaha is about. I fear we’ve let it
become way more difficult than it needs to be. And as usual,
the hype is not appropriately proportionate to the complexity of the
issue. It’s very simple really, and no different than managing the
time that employees spend on any other personal matters while they’re
at work.
So here are three easy cut-and-dry steps to get Web 2.0 under control:
1. If it takes Twitter, Facebook, Linkedin, or any other similar site
to get “the job done,” then it should be part of a job description that
ties its use to business results.
2. If Twitter, Facebook and Linkedin are not required within a
particular role, then computers should be blocked from accessing those
sites.
3. Equip a break room with computers that can access the Internet so
that if employees would like to use their time off the clock to “tweet”
or “update a status,” then they are free to do so. But they could also
go have a smoke, make a phone call home or get a haircut. It really
doesn’t matter.
Of course as is true with any other technology – new or otherwise –
organizations should continue learning from, and utilizing what it has
to offer so that things like Twitter and Facebook can make a positive
contribution to the business rather than waste a lot of time. Remember,
companies figured out policies around personal phone calls back in the
day, and it was done without all the handwringing and head scratching. This is no different.
“Should I or shouldn’t I”
Resourcing B2B social media
Social Media is NOT about Twitter, Facebook and Linkedin
Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media
Managing Employee Use of Social Media
Article Tags: defining jobs, facebook, HR departments, internet marketing, media management, role definitions, social media and job descriptions, twitter, web 20
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About the Author: Donna Flagg RSS for Donna's articles - Visit Donna's website Donna Flagg spent over 15 years in business before founding The Krysalis Group, a consulting firm specializing in management, marketing, training and sales and their respective relationships to business results. Her management career began in sales at CHANEL, and before branching out on her own, she spearheaded a new training function within the Investment Banking Division at Goldman Sachs. After earning a BA from Rutgers University and gaining experience on the front lines of Corporate America, Donna went on to attend New York University's Graduate School of Education where she obtained a master's degree in Organizational Development and Human Resource Management, and a post graduate degree in Business Education. She has also been a speaker at City University of New York (CUNY) and New York University through Stern Business School and Delta Pi Epsilon, a national honorary professional graduate society in business education and training. In addition, she speaks at various conferences including those conducted by The Business Leadership Network and The Conference Board, where she was also on the advisory committee for the Enterprise Learning Strategies Conference. For her communications expertise, Donna was invited to be a host at the Liz Claiborne Leadership Offsite to discuss branding during their "Progressive Dinner" event and more recently, a speaker at the Inc. Leadership Conference in Dallas, TX. Donna is the author of Surviving Dreaded Conversations and is blogger on Pyschology Today and The Huffington Post. She is frequently featured in the press for her workplace expertise in outlets including CNBC, the New York Times, WOR, and XM Satellite Radio. Donna currently sits on the Board of Directors of the Randy Foye Foundation where she actively participates in its mission to assist children and families in Newark, NJ. Click here to visit Donna's website   A Better Way to Implement Mentoring Programs Tips on Creating Surveys to Measure Employee Satisfaction HR Departments Need Business Acumen Too Strategic HR Plans Integrating People and Business Employee Benefits A New Perk for the Broken Hearted |
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