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Professional Presence
| Guest post by: Dia Sutton |
Article Overview: It has been over a two decades ago when Tom Peters wrote his article "The Brand Called You" in the magazine Fast Company. The idea is to differentiate yourself and your services from others. Instead of such terms as employee or manager you must think of terms such as "CEO of Me, Inc". Everyone brands you - politicians, marketers, your supervisor and coworkers. If you don't take control of your brand, you could be stuck with how others perceive you and not how you want to be perceived. Once you have identified your brand, you must work on establishing your professional presence and letting people know about you.
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Professional Presence
• Branding is the first step in developing your professional presence (how you package yourself internally and externally).
• The main outcome of personal branding should be a clear, deep, and profound understanding of who you are, what you stand for, and what you want to be known for. It is not enough to be known for what you do - you must be known for what you do differently and effectively.
• You do not merely want to be known as another employee in a classification. You want to be known as the best (perhaps the only) solution to improve productivity and solve problems. Are you new and improved? Fast acting? Problem solver?
• There are three areas you can focus on when developing your "Brand Me" strategy: (1) Develop your brand. (2) Package your brand. (3) Communicate your brand.
• Once you formulate your brand, it will serve as the basis for everything that connects people to you. Your brand is powerful.
• Once you have established who you are, what you are about and how you want to be perceived, you must then begin to develop the professional presence that identifies your brand.
Personal branding may have been a unique idea in the '90s when Tom Peters first wrote his article but in today's world personal branding is vital. The market place is crowded and the labor market is very competitive. To make your imprint and rise above the masses, you need to have a clear idea
what you're all about, what you have to offer and to whom. What makes you different? What do you have that is unique, better, richer? Dig deep inside yourself and find out. Once you have message down, create then opportunities to tell others what you're all about and how you can help
them. Make your brand known!
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Article Tags: personal branding, professional presence
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About the Author: Dia Sutton RSS for Dia's articles - Visit Dia's website Dianne Floyd Sutton is President of Sutton Enterprises, author, trainer, educator, expert witness, coach and actor. She has over twenty years of combined experience in Human Resource Development (HRD) processes, Diversity, Equal Employment Opportunity (EEO), and Communication training. Sutton Enterprises (SE) is a full service human resource development organization which offers a variety of Human Resource Development (HRD)services, i.e. training, keynotes, facilitations, EEO interventions, organizational development, etc. For more information about SE go to www.suttonenterprises.org Dianne Sutton has the skills to create a safe learning environment where diverse participants are able to ask questions, experiment with new behaviors and development new skills. She also has the ability to present models and techniques in a straight forward, clear and humorous manner. She started her career as a mathematics instructor in the St. Louis, Missouri Public School System while attending graduate school at Washington University. Before founding Sutton Enterprises in 1987, she held a variety of positions at the U.S. Equal Employment Opportunity Commission (EEOC) and the U.S. Department of Agriculture (USDA) in training and employee development. Her most recent publication is Workplace Etiquette: A Guide to Thriving and Surviving in Today’s Workplace. In 2010 Dianne was awarded the Spencer Logan Leadership Award from the Training Officers Consortium (TOC) in Washington, DC. This is the organization's highest honor. For more information go to www.trainingofficers.org Dianne is on a civility crusade as Ms. Etiquette. Ms. Etiquette offers a down-to-earth, in-depth presentation peppered with real life examples and appropriate humor. She demystifies the rules and gives insights into behaviors that increase respect, collaboration and trust in the workplace. Check out Ask Ms. Etiquette for answers to questions about appropriate etiquette in the workplace at www.suttonenterprises.org Click here to visit Dia's website   Political Savvy What you can do Dont Drag a Dead Horse Politcal Savvy Tips for Work Professinal Presence Brand Me Political Savvy 101 |
Related Forum Posts
Re: Auto-DM's on Twitter
- dallasberry -- are you using the Professional version of SocialOomph to get those features? Or maybe I just haven't found it in the free version yet.
Introduction
- Hi Fellow Entrepreneurs,
My name is Rita Cartwright, owner of RJ's Word Processing Services. I am a Professional Administrative Expert offering virtual assistant services. I have been in business for 7 years and specialize in Internet marketing and word processing services. I also offer bookkeeping, transcription services, website design and maintenance, and general administrative assistance.
I'm originally from Phoenix and graduated from Arizona State University with Magna Cum Laude honors. My degree is a Bachelor of Science degree in marketing with a minor in Spanish.
I look forward to networking with each of you.
Why pay a Consultant?
- Consultants can bring you into contact with a Funding Source but how do you tell whether a consultant will be successful beforehand?
Professional Consultants ALWAYS ask for some kind of retainer so that they can feel they're not being used by a 'chancer'. However, when raising funding, a real consultant will offer to REFUND THAT RETAINER out of the % BROKERAGE he charges, payable once he finds your Funding Source, and payable from initial disbursements.
Retainers only cover part of the costs that a consultant has to pay while working on behalf of the Client. Their real wages come from the agreed upon Brokerage, received when they are successful on the Client's behalf.
Re: Forums Blog?
- [quote="Evan":1yww01zw]Interesting idea Don. In my weekly newsletter I show the most recent forum posts and on the side of every page on the website (not the forums) I also show the most recent entries.[/quote:1yww01zw]
The Newsletter update is great for people _already_ signed up to the forums. The Blog would be a teaser for those who are unaware of it entirely.
[quote="Evan":1yww01zw]How often would you see the blog being updated?[/quote:1yww01zw]
I would say no more frequently than once a week. It would be more an an ad than an interactive forum. Although, that can change.
[quote="Evan":1yww01zw]Any other ideas out there on a blog or ways to show the most popular topics?[/quote:1yww01zw]
If you really want a big Internet Presence, this is what I have learned works very well:
1/ Website
2/ Blog
3/ MySpace
4/ Press Release
5/ Ads posted on free & paid classified websites
6/ Networking
7/ website submission to search engines
You will notice that only 1 out of the 7 requires human contact. The other 6 will begin to create a presence and if the right keywords are used, then people doing searches for those keywords will find many references to this site. Networking helps build your 'real world presence'.
I haven't done any aggressive marketing of my site yet the hits just keep on increasing on a monthly basis. I'm on track to be making 20,000 hits (probably more) this year. Not bad for not spending a dime on advertising and being fairly casual about what I do with the site.
That's what I have learned thus far online. The more I learn, the more hits grow.
Kevin's Case Study #5 - Different "hats" you wear
- To help all entrepreneurs (especially aspiring new ones), I'd like to ask:
1.) What is your small business?
2.) Then list the numerous "hats" you're required to wear in order to succeed. Moreover, go on to rate each job function on a scale of "1 = generalist" to "10 = expert" and even which tasks you outsource.
Perhaps this post will act as a decisive factor on whether a person should pursue a specific business idea or not.
[i:exdr7mc8]For example, if I owned my own bakery, I'd create my list as follows:
1.) Professional Baker
2.) Different hats I'm required to wear:
-Dessert making (8-10)
-Customer service/Sales (7) - Job function is outsourced
-Accounting (5) - Job function is outsourced
-Marketing (4) - Job function is outsourced
-etc...[/i:exdr7mc8]
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