• Branding is the first step in developing your professional presence (how you package yourself internally and externally).
• The main outcome of personal branding should be a clear, deep, and profound understanding of who you are, what you stand for, and what you want to be known for. It is not enough to be known for what you do - you must be known for what you do differently and effectively.
• You do not merely want to be known as another employee in a classification. You want to be known as the best (perhaps the only) solution to improve productivity and solve problems. Are you new and improved? Fast acting? Problem solver?
• There are three areas you can focus on when developing your "Brand Me" strategy: (1) Develop your brand. (2) Package your brand. (3) Communicate your brand.
• Once you formulate your brand, it will serve as the basis for everything that connects people to you. Your brand is powerful.
• Once you have established who you are, what you are about and how you want to be perceived, you must then begin to develop the professional presence that identifies your brand.
Personal branding may have been a unique idea in the '90s when Tom Peters first wrote his article but in today's world personal branding is vital. The market place is crowded and the labor market is very competitive. To make your imprint and rise above the masses, you need to have a clear idea
what you're all about, what you have to offer and to whom. What makes you different? What do you have that is unique, better, richer? Dig deep inside yourself and find out. Once you have message down, create then opportunities to tell others what you're all about and how you can help
them. Make your brand known!