Professional Presence

Guest post by: Dia Sutton
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Tis the Season for Social Events at the Office - By Dia Sutton

• Branding is the first step in developing your professional presence (how you package yourself internally and externally).

• The main outcome of personal branding should be a clear, deep, and profound understanding of who you are, what you stand for, and what you want to be known for. It is not enough to be known for what you do - you must be known for what you do differently and effectively.

• You do not merely want to be known as another employee in a classification. You want to be known as the best (perhaps the only) solution to improve productivity and solve problems. Are you new and improved? Fast acting? Problem solver?

• There are three areas you can focus on when developing your "Brand Me" strategy: (1) Develop your brand. (2) Package your brand. (3) Communicate your brand.

• Once you formulate your brand, it will serve as the basis for everything that connects people to you. Your brand is powerful.

• Once you have established who you are, what you are about and how you want to be perceived, you must then begin to develop the professional presence that identifies your brand.

Personal branding may have been a unique idea in the '90s when Tom Peters first wrote his article but in today's world personal branding is vital. The market place is crowded and the labor market is very competitive. To make your imprint and rise above the masses, you need to have a clear idea

what you're all about, what you have to offer and to whom. What makes you different? What do you have that is unique, better, richer? Dig deep inside yourself and find out. Once you have message down, create then opportunities to tell others what you're all about and how you can help

them. Make your brand known!

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Tis the Season for Social Events at the Office - By Dia Sutton

About the Author: Dia Sutton

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Dianne Floyd Sutton is President of Sutton Enterprises, author, trainer, educator, expert witness, coach and actor. She has over twenty years of combined experience in Human Resource Development (HRD) processes, Diversity, Equal Employment Opportunity (EEO), and Communication training. Sutton Enterprises (SE) is a full service human resource development organization which offers a variety of Human Resource Development (HRD)services, i.e. training, keynotes, facilitations, EEO interventions, organizational development, etc. For more information about SE go to www.suttonenterprises.org

Dianne Sutton has the skills to create a safe learning environment where diverse participants are able to ask questions, experiment with new behaviors and development new skills. She also has the ability to present models and techniques in a straight forward, clear and humorous manner. She started her career as a mathematics instructor in the St. Louis, Missouri Public School System while attending graduate school at Washington University. Before founding Sutton Enterprises in 1987, she held a variety of positions at the U.S. Equal Employment Opportunity Commission (EEOC) and the U.S. Department of Agriculture (USDA) in training and employee development.

Her most recent publication is Workplace Etiquette: A Guide to Thriving and Surviving in Today’s Workplace. In 2010 Dianne was awarded the Spencer Logan Leadership Award from the Training Officers Consortium (TOC) in Washington, DC. This is the organization's highest honor. For more information go to www.trainingofficers.org

Dianne is on a civility crusade as Ms. Etiquette. Ms. Etiquette offers a down-to-earth, in-depth presentation peppered with real life examples and appropriate humor. She demystifies the rules and gives insights into behaviors that increase respect, collaboration and trust in the workplace. Check out Ask Ms. Etiquette for answers to questions about appropriate etiquette in the workplace at www.suttonenterprises.org

Click here to visit Dia's website.

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