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Keeping Your Employees Focused in an Uncertain Economy

Keeping Your Employees Focused in an Uncertain Economy

How companies react, from a people perspective, to the ups and downs of the economic climate can determine how well they survive weaker times. Survival during these times depends on maximizing competitive advantage and a company’s employees can have a large impact on that. Here are a few suggestions for owners, CEOs and managers:

1. The best way to weather uncertain economic times is with the willing engagement of a focused and committed workforce. Try to avoid things like knee-jerk layoffs (unless survival is at stake), poorly thought out pay cuts, and general cutbacks that have no major impact on the bottom line.
2. Fear can cause your workforce to disengage. The more employees fear losing their jobs, the less concern they will have about doing their jobs and taking care of customers. It’s ok to ask employees to cut back on unnecessary expenses, but interjecting fear into the workplace when doing this can backfire. And, they will be looking at owners and CEOs for those telltale signs of fear, and of hope!
3. Talk candidly to the organization about how the business is doing. This is the job of the CEO and shouldn’t be delegated. The one thing that distracts employees more than anything, is not knowing what’s going on. Every minute your folks spend wondering or worrying is a minute the customers are being ignored. Karl Jung once said “When facts are few, opinions loom large”.
4. Become more “high touch” with your employees. Economic downturns are more than just business related, they are personal as well. Spend a bit more time with your employees, listen to them and make sure they have what they need.
5. Pay extra attention to the customers you have. Make sure your employees understand the meaning of “extra attention”. This is the best time to show your customers that you care about them and chances are, you’ll come out of the downturn with better relations and maybe more customers.
6. Keep positive and smile. Your employees will feel better and they’ll get more done!





Keeping Your Employees Focused in an Uncertain Economy - To learn more about this author, visit Kristin Morgan's Website.

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Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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